Brands Like Vineyard Vines (10 Alternative Vineyard Vines Brands)

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Vineyard Vines (Available on Amazon) is a clothing and accessory retailer…. It was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life.

Since then, Vineyard Vines has expanded its product line from neckties and dress shirts to include apparel, belts, bags, wallets, shoes, and more for men, women, and children.

Vineyard Vines, and the preppy aesthetic it represents, is a classic American clothing brand that’s beloved by everyone from golfers to yacht owners.

However, as with any brand, there are going to be some people who don’t like it or feel that they can’t afford their clothing…. Whether you are looking for shirts like Vineyard Vines or brands that match their other apparel I have compiled this list of 10 Brands Like Vineyard Vines.

Infographic - Brands Like Vineyard Vines

1…. Southern Tide

With a menswear brand like Vineyard Vines, you might think that the only alternatives are other preppy brands…. However, if you want to switch up your look a little bit and move away from the signature whale, Southern Tide (Available on Amazon) might be just what you need.

Southern Tide offers men’s casual clothing and lifestyle accessories with a focus on quality materials, attention to detail, and classic styling.

The company originally launched with a single Skipjack Polo shirt that quickly became a best seller…. Today, Southern Tide offers a wide range of polos, button-down shirts, t-shirts, sweaters, swimwear, khakis, jeans, and accessories for men.


Southern Tide Men's S/S Skipjack Tee Offshore Green L


Here are three reasons why Southern Tide is a good Vineyard Vines alternative:

They have more of a youthful look….

Vineyard Vines definitely has its place in the world of classic American menswear…. While that makes it great for those who want to dress like the old school, it’s not the best choice for younger guys…. Southern Tide is different as they’re more youthful and fun…. Their designs are also more modern, which means they’re better suited to today’s styles rather than yesteryear’s.

There are more color choices….

Southern Tide is known for its colorful clothing and accessories — particularly its polo shirts that are like Vineyard Vines shirts…. They offer an abundance of colors, so it’s easy to find something that’ll make you stand out from the crowd or add some variety to your wardrobe…. There are even some bright options that’ll help you make a statement with your style…. The wide range of colors available from Southern Tide is one of the things that makes them a good Vineyard Vines alternative

It’s a Better Fit

Southern Tide shirts are better fitting than Vineyard Vines because they feature trimmer silhouettes and don’t have the extra fabric that hangs on your body…. The shoulders of Southern Tide shirts fit better, too…. You won’t see big gaps between your shoulders and the sleeves like you do with Vineyard Vines shirts.

It Doesn’t Break the Bank

Southern Tide remains one of the most affordable brands out there compared to other premium lifestyle brands like Vineyard Vines, but that doesn’t mean it sacrifices quality or style…. In fact, many people think Southern Tide looks even better than Vineyard Vines.

It Caters to Men and Women

While Vineyard Vines has clothing for both men and women, Southern Tide only caters to its styles specifically to men and women.

2…. Albion Fit

Albion Fit loves fashion as much as they love healthy lifestyles…. Albion Fit is all about helping you look your best, whether you’re headed to the gym or out for a night on the town.

Their line of trendy women’s swimwear and athletic wear is designed to help you feel comfortable and confident no matter where you are…. They carry a wide selection of fashionable workout gear, including tops, bottoms, dresses, jackets, and more.

For those unfamiliar with the brand, Vineyard Vines is an American clothing and accessory retailer founded by brothers Shep and Ian Murray…. Their clothing is most notably known for its whale logo, which can be seen on all of their apparel.

With a wide range of classic, preppy clothing options, it’s easy to see why this brand has been so successful in the past several years.


Albion Fit offers a high-quality product that is made in the USA…. Vineyard Vines claims to make all of its products in the USA as well, but this is not the case…. They make some of their products overseas, which is not ideal when shopping locally.


Albion Fit also offers a great price point on its cute and quality activewear…. Their products are priced comparably with Vineyard Vines, but Albion Fit offers better quality products for the same price!


Albion Fit has a huge selection of women’s activewear from swimsuits to workout clothes to dresses and more! If you are looking for an alternative to Vineyard Vines, check out Albion Fit!

The most popular items are their signature ties followed closely by their shirts…. They also offer a more casual line of clothing including t-shirts, sweatshirts, and sweatpants as well as other accessories such as belts, hats, and more.

3…. Tommy Bahama

Tommy Bahama (Available on Amazon) is a great alternative to Vineyard Vines, in the same way, that Southern Tide is a great alternative to Vineyard Vines…. Instead of a preppy brand with a nautical theme, Tommy Bahama has its own unique beach theme.

However, it’s not exactly preppy…. It’s just as versatile and fits in well at the beach, golf course, or backyard barbecue.

If you’re looking for clothes that are similar to Vineyard Vines but don’t want to break the bank, Tommy Bahama is an excellent option…. Here are 3 reasons why Tommy Bahama is a good Vineyard Vines alternative:

Similar Styles

Tommy Bahama styles are comparable to Vineyard Vines in terms of fit, style, and color schemes…. If you like the variety of styles that Vineyard Vines offers in general (and not necessarily any specific piece), then you’ll love Tommy Bahama’s options as well.


Tommy Bahama Flipshore Quarter Zip (Color: Ginger Heather, Size XXL)


Tommy Bahama has shirts like Vineyard Vines…. The most popular shirt with Tommy Bahama customers is probably their silk camp shirt…. They also have some great swim trunks for men if you’re looking for something new to wear on your next vacation.

Relaxed Style

The one thing that both brands have in common is their relaxed style…. Both brands focus on providing a casual look with a touch of sophistication that’s perfect for wearing on the weekends or during your next vacation…. They both use comfortable fabrics like cotton and linen to create clothes that are timeless yet stylish enough for any occasion.


The colors on Vineyard Vines garments can be too bright…. This isn’t necessarily a bad thing if that’s what you’re into, but sometimes it can be hard to find something in your wardrobe that will match your bright blue shorts or your bright pink polo shirt.

That’s not usually a problem with Tommy Bahama clothes — their colors tend to be less bright than those of Vineyard Vines, which makes them easier to mix and match with other pieces in your wardrobe.

4…. Peter Millar

If you’re looking for a new clothing brand to try or just want to switch things up and start wearing something that’s still preppy but not quite as familiar, Peter Millar is a great alternative.

Everyone knows that Vineyard Vines is a trusted brand for men’s clothing…. From their ties to their polos and their dress shirts, they have some of the best quality apparel on the market…. But they are also one of the most expensive brands on the market as well.

But what if you could wear clothes that were equally as nice and equally as comfortable and not have to pay nearly as much? What if you could wear a Peter Millar polo instead?

Here’s why:

They make clothes for men who want to look classy without dressing too formally.

Vineyard Vines is great when you’re headed to a wedding or some other event where you need to dress up more than usual…. But what about on an everyday basis?

Peter Millar makes clothes that are classy enough for work but also casual enough to wear out and about on the weekend…. Many of the items they sell can be dressed up or down depending on the situation.


Peter Millar offers high-quality products that are made out of 100% Supima cotton, which means no cheap polyester blend fabrics…. These clothes are also built to last much longer than brands like Vineyard Vines and J Crew…. The designs are unique and stylish without being over-the-top or too flashy…. This makes them perfect for both formal and casual events.

Peter Millar sells casual lifestyle apparel for both men and women…. They also sell golfing gear as well as accessories. Peter Millar offers a great alternative to Vineyard Vines and other expensive preppy brands with higher quality clothing at a much more affordable price.

5…. Eton Shirts

When you’re looking for comfortable, high-quality collar shirts, you don’t have to look much further than Eton Shirts…. Eton Shirts (Available on Amazon) sell shirts that are made from Egyptian cotton and are crisp and colorful.

The biggest reason why Eton shirts are a good alternative to Vineyard Vines is that they offer similar styles and patterns…. Many men prefer button-down collar shirts and both of these brands have several different options in this style.

Here are three reasons why Eton Shirts is a good Vineyard Vines alternative:

The Shirts Fit Better Than Vineyard Vines

One drawback to Vineyard Vines’ clothing is that it doesn’t fit as well as Eton Shirts…. Many men complain that their shirts are too baggy and run large…. Eton Shirts, on the other hand, are known for being perfectly tailored and shaped to fit all body types.


Eton Slim Fit Bold Medallion Print Shirt Blue/Purple 17.5 x 36.25


This isn’t just talking; the company has actually won awards for the quality of its fits…. For example, their Extra Slim Fit shirt won an award from Esquire Magazine for being one of the best fits on the market.

Eton Shirts offer more variety in patterns and colors

Eton Shirts offers a wide variety of patterns and colors across its entire collection of shirts…. So if you’re looking for a pop of color, there are plenty of options available to you, including bright pink and lime green…. On the other hand, if you’re looking for a classic look, there’s no shortage of solid-colored shirts to choose from either.

And because Eton Shirts offers so many different patterns and colors, it can be difficult to decide which shirts are right for you!

Eton shirts are superior quality compared to Vineyard Vines shirts:

At the end of the day, people don’t buy clothing because they’re bored…. They buy clothing because they need something that will make them look good, feel comfortable, and generally have a positive effect on their daily lives.

Eton shirts are made with fine cotton and they’re durable, yet soft at the same time, making them an ideal choice for both casual and formal wear…. You can wear them all day without feeling uncomfortable or itchy like some other brands can make you feel after long periods of wear.

6…. J Crew

J.Crew and Vineyard Vines are both good places to shop for clothing items to wear in your everyday life…. However, there are a few things that make J.Crew (Available on Amazon) a decent alternative to Vineyard Vines…. Here are three reasons why you should consider J.Crew

Good quality clothing

Not only does J.Crew has a range of different clothing items, but each item is also made with high-quality materials designed to last for years to come…. They want you to look great when wearing their clothing, and they don’t want you to have to worry about the clothing falling apart on you after a few uses…. If you want clothes that will still look great years later, this is a good place to shop.


J.Crew Mercantile Men's Slim-fit Short Sleeve Stretch Tropical Printed Shirt (Medium, Sailing Lagoon Blue Multi)


J Crew Fashion Sense

J Crew has a similar vibe as Vineyard Vines but at a much lower cost…. If you are looking to be preppy without breaking the bank then this is the way to go.

J.Crew shirts are like Vineyard Vines and they offer t-shirts, shorts, polos, button-downs, blazers, and many other items in all sorts of colors and patterns that reflect what preppy people like to wear.

Versatile Clothing

Vineyard Vines is known for its casual beach style, but there are items from the collection that can be worn in a variety of settings from a day at the office to dinner with friends or even an important business meeting.

Similar Colors

Both brands have a similar color palette consisting of pastels like pink, blue, green, and yellow…. You’ll also find neutral colors like white, grey, and black…. This makes both brands easy to mix and match.

7…. Ralph Lauren

Ralph Lauren (Available on Amazon) is a popular fashion label for women, men, and kids…. The brand is known for its classic American styling and high-quality construction…. If you’re a fan of Vineyard Vines, there are many reasons why Ralph Lauren is a good alternative.

High-Quality Construction

Ralph Lauren is known for its high-quality construction…. You’ll find the same level of care in stitching and overall build quality when you compare Ralph Lauren to Vineyard Vines.


Polo Ralph Lauren Men's Classic Fleece Full Zip Hoodie, Black, XXL


Classic American Design

Both Ralph Lauren and Vineyard Vines are known for their classic American styling…. When you shop Ralph Lauren’s collection, you’ll find many items with the iconic polo player logo on them…. You’ll also find items that are similar to Vineyard Vines’ signature pink whale logo.

Casual or Dressy Clothing Options

You can wear either brand casually or dressy depending on the item…. Ralph Lauren offers clothing options for work, play, special occasions, and more.

So, if you love Vineyard Vines and all their classic preppy looks, but don’t want to break the bank on your wardrobe, Ralph Lauren is a great option…. With a similar aesthetic, you can get the look of Vineyard Vines at a fraction of the price with Ralph Lauren.

8…. Lilly Pulitzer

The Lilly Pulitzer (Available on Amazon) and Vineyard Vines brands are often compared as similar…. They both appeal to a preppy audience and have very similar styles of clothing, making people wonder which brand is better or if there is a difference between them.

There are many different factors that make each brand unique, but here are three reasons why Lilly Pulitzer is a good Vineyard Vines alternative.

Quality of Clothing

Vineyard Vines has been known to produce high-quality t-shirts, polos, and other clothing items that can last for several years…. And while Lilly Pulitzer also produces quality clothing, the quality of their clothing items can fluctuate based on the item.


Lilly Pulitzer Ocean View Shorts Multi It was All A Dream XXS 5


Similar Styles

When I first saw that vineyard vine had a collection with Lilly Pulitzer, I was so excited! They have very similar styles where they both have very preppy looks…. Both brands have a variety of clothing items that are perfect for summer and the beach.

Vineyard Vines has a collection of clothes for men, women, and kids…. It also has accessories such as ties, bags, hats, etc…. Lilly Pulitzer is pretty much the same except that it is mostly for women and girls…. Both brands are great for young adults who are looking to dress up their style and make it more preppy!

Similar Prints

Both brands use gorgeous prints in their clothing…. For example, vineyard vines have pocket t-shirts for men, women, and kids with different patterns on them such as sea turtles, sailboats, and whales! The same goes for Lilly Pulitzer! They usually have floral or colorful patterns on their clothing which makes it so cute to wear in the spring or summertime!

9…. Lacoste

Can’t get enough of those expensive Vineyard Vines shirts? Now you can shop for a similar brand without hurting your wallet too much…. Lacoste is the perfect alternative if you’re looking for something similar to Vineyard Vines.

They have a variety of products, but their polos are the MVPs…. If you’re looking for that preppy, clean-cut look, these shirts will definitely give it to you…. You won’t have to worry about sacrificing quality either…. Like Vineyard Vines, Lacoste (Available on Amazon) is well-known for its classic style and quality products.

So, why should you shop at Lacoste instead of Vineyard Vines? It may seem too good to be true, but here are three reasons why Lacoste is a good Vineyard Vines alternative:


Lacoste Mens Short Sleeve L.12.12 Pique Polo Shirt, Electric Blue, L


It makes cool rain jackets.

Vineyard Vines’ rain jackets are great for rainy days on the boat or golf course, but when you’re just running errands or meeting friends for dinner, they can feel a little too sporty…. When we need a jacket that’s cute and waterproof, we turn to Lacoste instead…. Their jackets come in fun colors like fuchsia and berry pink and are so stylish that you’ll want to wear them even when it’s not raining.

It has tons of cool shoes.

Lacoste may be best known for its polos, but its shoes are worth checking out too…. They have lots of different styles for men and women that look like they cost much more than they do…. If you’re looking for boat shoes or driving mocs, in particular, Lacoste has some great options.

The polos are great too.

As mentioned above, Lacoste polos are very nice and can be worn on many occasions…. They can be dressed up or down depending on your personal preference (and yes, they actually fit well).

10…. Barbour

Barbour (Available on Amazon) may not be a brand you’re familiar with, but they make some of the best prep-inspired clothes around, at prices that are far more affordable than classic preppy brands like J…. Crew and Vineyard Vines.

Here’s how Barbour stacks up to Vineyard Vines:

They Start With Quality Fabric

The first thing you’ll notice about Barbour jackets is their weight of them…. They’re made with thick waxed cotton that feels like it can withstand anything…. If you’re looking for something to keep you warm and dry during the fall/winter months, your search stops here.


Barbour Men's Bede Boots, Olive, Green, 10 Medium US


They’re Versatile & Functional

I’m not sure if Vineyard Vines has any non-fashion-specific jackets but if they do, they probably won’t be as versatile as Barbour.

Barbours are designed with hunting in mind so they have a lot of great features that make them functional in many different scenarios.

Barbour is a British luxury lifestyle brand founded in 1894 by John Barbour….

The company was originally established as an importer of oilcloths but soon began manufacturing waxed cotton jackets to meet the growing demand for foul weather wear by sailors and fishermen.

Today, the company sells a wide range of clothing and accessories for men, women, and children including coats, jackets, knitwear, sweatshirts, and more…. Popular products include the Bedale Jacket and the Beaufort Jacket.

In summary, the good news is that there are plenty of good Vineyard Vines alternatives…. Some of them are even more than just a good alternative but equal competitors, in terms of quality and brand identity.

The key to finding the best alternative to Vineyard Vines is to understand what it is that makes the brand so special, and then look for similar qualities in other brands.

You may also be interested in… Clothes Like Lilly Pulitzer, Is Vineyard Vines A Good Brand? and Brands Like Ed Hardy