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50 Brands Like H&M

H&M is a Swedish clothing company that has grown to be one of the biggest names in retail. In a world where fast fashion is king, companies like H&M are changing the way we shop and dress forever. While they might not be the most luxurious brand out there, they have changed the way we think about clothing and how much we care about it.

But there is a large variety of alternative brands that sell apparel in the same style and price range as H&M. So let’s explore what these other brands have to offer:

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1. & Other Stories

& Other Stories is also a clothing brand with stores all over the world. They produce clothing for women of all ages, but they focus on quality rather than price—their clothes are more expensive than H&Ms’, but they last longer because they’re made out of better materials and designed to fit better than most other brands’ products do.

While both brands specialize in fashion for women, their target demographics differ: H&M tends to focus on younger women who are more concerned with trends, while & Other Stories targets older women who are looking for more timeless pieces.

2. Abercrombie & Fitch

Abercrombie & Fitch is one of the most popular clothing brands out there. They’re known for their edgy, streetwear-inspired aesthetic, which they present t ough a combination of high-quality fabrics and a bold color palette. It’s no wonder that they’ve been so successful: they make great clothes!

Abercrombie has a more traditional style, more similar to what you’d find at a typical department store. They often feature plaids and stripes, though they also offer solid colors like white or black. Their clothes tend to be long-lasting materials like cotton or denim jeans.

H&M has a more modern look — think bright colors, bold prints, and interesting textures like velvet or lace. Their clothes are often made from synthetic materials like polyester or nylon but sometimes include natural fibers like cashmere or wool as well.

3. American Eagle

In many ways, American Eagle is similar to H&M. Both brands are well-known and respected in their respective categories, and they both have a reputation for offering affordable clothing and accessories at a high-quality level. But there are also some key differences between these two brands that may influence your purchase decision.

For example, H&M tends to be more focused on fast-fashion trends than American Eagle does. While H&M often brings out new collections each season, these collections tend to be more trendy than timeless.

This means that if you’re looking for something that will last t ough multiple seasons without becoming outdated, American Eagle might be better suited to your needs than H&M would be.

4. Armani Exchange

Armani Exchange also offers an incredibly wide range of products: women’s clothing options include dresses, skirts, jeans, tops, and bottoms; men’s clothing options include suits, shirts, ties, and bow ties; children’s clothing options include t-shirts and shoes; plus accessories like jewelry and handbags!

All of these items are available in a wide range of styles: classic cuts that never go out of style or edgier designs that will make you stand out in any crowd.


If you’re looking for a similar brand to H&M, look no further than ASOS. Both brands have a similar style and aesthetic, but there are a few key differences that make them different.

ASOS is an online retailer that stocks its site with tons of designer brands, from Gucci and Alexander McQueen to Burberry and Calvin Klein.

And while they’ve got all the big-name designers, they also have their own exclusive collection—which means you can get items from the likes of C istopher Kane, Kenzo, and Erdem at prices that are usually much lower than what you’d find on other sites.

6. Boohoo

If you’re looking for a brand that’s just as trendy and affordable as H&M but has a slightly different aesthetic, Boohoo might be the way to go.

Boohoo is an online fashion retailer offering women’s clothing, shoes, and accessories. The company also sells men’s clothing and accessories. Their offerings are similar to those of H&M, very affordable and very fashion-forward, but they have their own twist on the trends they offer.

7. Charlotte Russe

Charlotte Russe is a brand that’s quite similar to H&M. Both are fast fashion retailers that keep up with the latest trends, use social media to reach customers, and offer a wide range of styles.

Charlotte Russe’s clothes are designed for millennial women, which means they’re trendy, affordable, and comfortable. They offer everything from casual wear to evening gowns and even career clothing.

Their clothing is designed for comfort and style, and they have a wide range of styles available including dresses, pants, and jackets.

8. Chic Me

Chic Me and H&M are both major clothing retailers, but they cater to very different kinds of customers. Chic Me focuses on providing high-quality products at an affordable price to their customers.

Their clothes are designed for working professionals who want a more polished look than you can find at other retailers. You can find everything from suits to dresses to blouses in their stores.


CHNGE is a brand that believes in producing clothes that are sustainable and fair for everyone involved in the process, from designers to factory workers. They want to make sure that their products are affordable for all types of people, and they’re willing to take risks by trying out new designs, materials, and processes in order to do so.

In many ways, CHNGE is similar to H&M: they both have a focus on being affordable and accessible; they’re both fast-fashion brands; they both use social media platforms to reach their customers directly; etc. But there are also some important differences between these two brands:

CHNGE refuses to work with factories that use child labor or unsafe working conditions; H&M does not have this policy (at least not publicly).

CHNGE uses 100% organic cotton for all its clothing; H&M does not specify how much of its cotton is organic (they just say “eco-friendly”).

10. Cotton On

Cotton On offers many of the same products that H&M does—namely, clothes, accessories, and shoes—and even though their prices are slightly higher than what you’d pay at H&M, they are still very affordable.

Cotton On has a lot more variety when it comes to sizes, which makes it easier for shoppers who might not normally be able to find what they’re looking for at other stores. They have an entire section devoted solely to plus-size clothing and another section with clothes starting at size eight (most stores start at size 12).

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11. Dorothy Perkins

Dorothy Perkins offers the same types of clothing as H&M: dresses, tops, bottoms, and accessories like shoes, and bags, all at a reasonable price point. It specializes in creating fashionable styles for women of all ages, including maternity wear and plus-size clothing.

Both H&M and Dorothy Perkins offer an array of clothing across many different categories: from jeans to dresses to accessories, there’s something for everyone at both stores!

12. Dresslily

Dresslily, like H&M, offers a wide selection of trendy clothing at a significant discount. Dresslily also boasts a wide range of styles: from classic workwear to boho prints and beyond, there are patterns and colors for everyone.

In addition, they have an extensive selection of accessories, including shoes, bags, hats, and more, in case you need something to take your outfit from ordinary to extraordinary.

The one thing that sets Dresslily apart from H&M is its sizing. While both brands offer “one size fits most” options (aka plus-size), Dresslily offers more sizes and styles for women who are looking for plus-size clothing than any other retailer out there right now.

13. Everlane

Everlane is a brand that’s all about transparency. They’re all about letting consumers in on the journey of their fashion, from the factory to your closet. Their products are made in sweatshop-free factories, and they make sure to keep prices low by cutting out middlemen and other unnecessary costs.

Everlane keeps its prices low by making sure every item they sell is useful, high quality, and adds value to your life, whether that’s t ough durability or just looking good.

They also use a direct-to-consumer sales model (meaning you buy directly from them) instead of using middlemen like distributors or wholesalers. That means fewer costs, which they pass along to you!

14. Express

If you’re looking for a similar style to H&M, Express is a great option. It has the same mix of quality and affordability, with an added emphasis on stylish and flattering cuts.

The brand is also known for its bold prints and bright colors—a nice change from the muted look of many other fast-fashion brands. If you’re looking for something that feels more like “you,” Express is a great option!

15. Forever21

Forever21 is a trendy and affordable brand that is popular with teens and young adults. It is well-known for its affordable clothing, accessories, and beauty products. The brand has stores all over the world, including in Asia and Europe.

Both brands have a similar price point, meaning that their clothing is relatively affordable compared to other high-end brands. Both brands also target younger customers who are looking for a wide variety of styles at an affordable price.

16. Frank and Oak

H&M is one of the world’s most popular brands, but we think Frank and Oak has them beat in one key area: style.

H&M is known for its affordable prices and a wide variety of clothing options. Their stores are always full of shoppers who are looking for new styles and trends that they can afford. However, when it comes to their clothing, we think Frank and Oak is better at making sure you look great!

Frank and Oak has a much more curated selection than H&M. They carry only high-quality items that they know will work well with your body type.

The main difference between Frank and Oak and H&M is their approach to sustainability: Frank and Oak focus on ethical production practices, while H&M does not.

17. GAP

In my opinion, the GAP brand is more mature than H&M. It’s more of a classic brand that appeals to adults. The clothes are well-made and the fit is usually pretty good.

The styles are also more mature, it’s not for the young crowd. The prices are also higher than H&M’s but still affordable for most people.

H&M is known for its fast-fashion approach to clothing design and production while GAP focuses more on quality over quantity. Both brands offer clothing at affordable prices, but GAP offers a more sophisticated style that appeals to older demographics.

H&M’s style is more youthful and contemporary, which makes it appealing to younger shoppers who want trendy pieces from a variety of designers.

18. Hello Molly

Hello Molly is a clothing brand that aims to provide stylish, affordable clothes to young women. Hello Molly is a brand of clothing that’s just as affordable, fashionable, and versatile as H&M.

The main difference between the two brands is that Hello Molly’s clothes are made from organic materials and are more expensive than H&M’s clothes.

19. Honest Basics

Honest Basics focuses on basics, but they’re not basic at all. They’re made with high-quality materials and are designed for comfort and ease of movement, not just looking good from across the room.

Honest Basics’ products are made from 100% cotton or linen material whereas H&M’s are made from polyester and other synthetic materials. This means that Honest Basics’ clothes will last longer than H&M’s because they’re made from natural fibers rather than synthetic ones that break down over time.

20. I.Am.Gia

I.Am.Gia is a designer brand that also offers ready-to-wear clothing for men and women, but it also offers more than just clothing, they sell jewelry, handbags, and shoes too!

I.Am.Gia is the perfect brand to take you from brunch to a night out with friends. Their pieces are made to last, but they’re also designed for comfort and style.

I.Am.Gia offers clothing that’s trendy and stylish—but still affordable. And their pieces are really unique!

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21. Little Emperor

Little Emperor is a brand that’s been around for a while, but not many people have heard of it. It’s a Chinese brand that has a lot in common with H&M.

First off, they both offer tons of clothing options at affordable prices. They have a wide range of options for men, women, and children, and they’re great places to find affordable basics like t-shirts and jeans.

But Little Emperor also has some unique products that make it stand out from H&M. The company offers some items that you won’t find anywhere else—like jumpsuits or blazers—and its designs are more conservative than H&M’s edgy looks.

One thing Little Emperor does better than H&M is offering a more diverse selection of sizes. If you’re looking for something smaller or larger than what you can find at H&M, Little Emperor is the place to go!

22. Lucky Brand

Lucky Brand shares some similarities with H&M: they’re both brands that offer fast fashion at affordable prices, they’re both based in Sweden, and they both have a very loyal customer base. But Lucky Brand has managed to avoid some of H&M’s pitfalls:

Lucky Brand doesn’t get as much flak for being overly trendy or “following trends” because their designs are timeless. They’re always changing up their styles just enough to keep things interesting without getting too far ahead of their customer’s needs or wants—which is something H&M could learn from!

Lucky Brand has made an effort to make sure its products are ethically sourced from companies with good labor practices. They’ve also invested in building relationships with local suppliers so that they can be sure everything is being worked on ethically and sustainably from start to finish—which means better quality garments.

23. Madewell

Madewell is a brand that has been making waves in the fashion industry for quite some time. It has a reputation for being one of the most forward-thinking, trend-setting companies out there, and it’s easy to see why:

Madewell’s designs are always on-trend and stylish, but they’re also comfortable and timeless—a combination that can be difficult to find in today’s world of fast fashion.

Madewell is known for being more understated in its designs—it’s not as flashy or trendy as H&M. The brand is more likely to use neutral colors like black or navy blue than bright reds or greens in its designs, but it still manages to incorporate unique details that set its clothes apart from other brands.

24. Mango

Mango is a beautiful brand, but what do they have to offer that H&M doesn’t?

The answer is… A lot. While both brands are known for their affordable prices and stylish pieces, Mango has a few things that make it stand out from the crowd.

For starters, Mango has a wider range of sizes than H&M does. They also offer a more diverse selection of styles and colors—and many of them are designed specifically for women of color!

25. Miss Selfridge

If you’re looking for a new brand to love, you might want to consider Miss Selfridge. While many of us think of H&M as the go-to place for inexpensive, stylish clothing, Miss Selfridge is quickly becoming one of the most popular brands in its own right.

The company offers women’s clothing at an affordable price point, but it also has a reputation for quality that keeps customers coming back again and again.

26. Missguided

Missguided is a fast-growing fashion brand that is quickly becoming known for its unique take on the latest trends.

Missguided focuses on cool, confident women who want to look good without breaking the bank (or spending hours searching for the perfect outfit). They offer affordable clothes with a unique twist that makes you stand out from the crowd—but without trying too hard or looking like you’re trying too hard.

27. ModCloth

ModCloth is a brand that’s similar to H&M, but with some key differences. ModCloth has a much more vibrant and unique aesthetic than H&M. Their clothing lines are full of bright colors and patterns, while H&M’s are more subdued.

They also have a lot more vintage-inspired clothing options, which makes them perfect for people who want to look retro without feeling old-fashioned.

ModCloth is also an online retailer, so they don’t carry as many sizes as H&M does. However, they do offer plus-size options in most of their product categories, so if you’re looking for something cute and affordable (and if you love shopping online), ModCloth might be a good fit for you!

28. Nasty Gal

Nasty Gal is a brand that’s known for its edgy, punk-inflected aesthetic. It’s one of the most popular online clothing retailers in the United States, and it has been able to grow into a retail powerhouse by offering customers items that they can’t find anywhere else.

Nasty Gal is a brand that’s all about the bold, the unique, and the unexpected. It’s not just a clothing line, it’s a lifestyle.

The people who shop at Nasty Gal are looking for something different and they’re willing to go out of their comfort zone to get it. They know that being different means standing out in a crowd, but also that it’s worth it.

29. Nordstrom Rack

You might be wondering how Nordstrom Rack compares to H&M. The two brands are both known for their affordable prices and trendy styles, but they are also quite different in many ways.

Nordstrom Rack is known for its high-quality clothing, while H&M is more focused on affordability and trends. This means that you’ll probably find better quality products at Nordstrom Rack than at H&M, but there’s also a wider selection of cheaper items at H&M if you’re looking to save money on fashion.

30. Oasis

Oasis has since grown into a global brand with stores all over the world. In addition to retail stores, they also have their own online shop and an app for shopping on the go. They sell everything from t-shirts and tops to dresses and jeans to coats and jackets, basically anything you can think of in terms of clothing!

H&M’s designs tend to be more simple and streamlined than Oasis’ offerings. They don’t use as many bold colors or patterns or unexpected materials like leather or lace. Oasis also offers more sizes than H&M does (which is important for those who can’t find their size at the latter).

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31. Old Navy

Old Navy is similar to H&M in that both brands are known for their high-quality, affordable clothing lines. However, Old Navy has a bit more to offer than H&M when it comes to variety and fabrications.

Old Navy also offers many more options in terms of fabrications than H&M does: they offer knit fabrics such as sweatshirts and sweaters; woven fabrics such as pants and dresses; blended fabrics like denim jeans; and even leather items such as jackets!

32. Pixie Market

H&M and Pixie Market are both known for their high-quality clothing at low prices, but what else sets them apart? The clothing of both brands is very similar in style—simple, easy-to-wear items that are not too trendy or too conservative.

The biggest difference between the two is probably the quality of their materials: while H&M uses more synthetic materials and less natural fibers, Pixie Market relies more on natural fibers like cotton and linen. This makes their clothes more breathable and comfortable than H&M’s.

33. PrettyLittleThing

PrettyLittleThing is a brand that, like H&M, sells affordable clothing to young people. It’s also known for making clothes that are cute and trendy. But how does PrettyLittleThing compare with H&M?

Both brands are known for their ability to stay on top of trends and push the envelope when it comes to new styles, but H&M has a little more room to experiment with their designs because they aren’t as focused on staying within budget.

Both companies have similar customer bases (mostly young women), but PrettyLittleThing seems to attract more shoppers who want something new every season than those who are looking for staples that will last them t ough multiple seasons.

34. Ralph Lauren

Ralph Lauren is best known for its classic American style and its emphasis on quality over quantity.

Ralph Lauren’s clothes are often expensive and made from high-quality materials, but they tend to be more conservative than some people’s tastes.

But both brands have a similar goal: To create stylish clothing that customers can wear every day without having to worry about whether or not what they’re wearing will look good or last long enough to justify the price tag it came with.

35. Reformation

Reformation is a brand that’s big on style, but small on price. Their clothes are trendy and expressive, which makes them a great option for people who want to look good without paying too much.

If you’re looking for a brand that makes stylish, affordable clothing with a conscience and a commitment to sustainability, Reformation is the place for you.

While the price point is similar to H&M’s, Reformation offers a more luxurious feel. Their pieces are crafted from high-quality fabrics and designed to last.

They also have beautiful pieces made from vintage fabrics that are made in collaboration with other brands like Levi’s and Levi Strauss & Co., which allows them to give back to the community by supporting local businesses.

36. River Island

In many ways, River Island is similar to H&M. Both brands offer affordable clothing and accessories with a focus on style and affordability. But River Island has a few key differences that make it stand out from its competitor:

River Island offers more variety in terms of clothing styles and colors. They have an impressive selection of dresses, tops, bottoms, shoes, jewelry, and bags—all at affordable prices!

River Island also offers an impressive range of sizes from XS to XXL (and even larger), which means they can accommodate almost any body type or shape!

The quality of River Island’s products is comparable to H&M’s but tends to be slightly higher because they use better materials than their competitor does (which means their clothes last longer).

37. Romwe

Romwe has a lot of similarities to H&M: both are fast fashion brands that sell affordable clothing, and both are known for their collaborations with celebrities and other brands.

Romwe has a similar approach to design and pricing, though they offer more options than H&M does.

While you can find some items at both companies that are relatively inexpensive, Romwe also offers much higher-end pieces than H&M does, which may make the price difference less significant if you don’t mind paying extra for style and quality.

38. Room502

When it comes to Room502, you can find items that are similar to those at H&M, such as sweaters and tops. However, there are also some differences between the two brands.

For example, Room502 offers more variety when it comes to colors and patterns than H&M does. This means that if you’re looking for a specific style or color, Room502 may be better suited for you.

39. Rosegal

Rosegal is an online clothing store that offers a wide variety of products at very competitive prices. They have everything from jeans and sweaters to dresses and shoes, so no matter what kind of wardrobe you’re interested in building or updating, Rosegal has got you covered.

40. Rue21

Rue21, like H&M, is a fast-fashion brand that offers affordable clothing and accessories. They have an extensive selection of clothes, shoes, and accessories for women, men, girls, and boys. They also have a wide range of sizes available in their stores.

Rue21 offers a number of different types of clothing including denim jeans; tank tops; t-shirts; shorts; skirts; dresses; sweaters; hoodies; jackets; coats and many more items. They also carry accessories such as hats, gloves, and scarves.

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41. Scotch & Soda

Scotch & Soda is a Dutch brand with a strong heritage and reputation for quality. It’s known for its casual, yet refined aesthetic, and it has an extensive selection of clothing, accessories, and shoes. Scotch & Soda’s clothes are made from high-quality materials that last a long time.

This brand is often compared to H&M because they are both affordable and offer clothing that can be worn by almost anyone. However, Scotch & Soda has a more timeless feel than H&M, which tends to focus more on trends and new styles each season.

42. Seek Collective

H&M and Seek Collective are both brands that are known for their fast fashion and affordable prices. They both have large collections of clothing and accessories, with a large focus on women’s fashion.

H&M is focused on contemporary fashion trends, whereas Seek Collective is more focused on classic styles that have stood the test of time. Seek Collective also has an emphasis on quality, which means that their clothes may last longer than those offered by H&M.

43. Shein

Shein is an online retailer that specializes in reasonably-priced clothing and accessories. Their products are inspired by runway trends and high-end designers, but they hit that sweet spot between quality and affordability that makes Shein so appealing to shoppers looking for their next “it” piece.

Shein offers clothes made from high-quality materials at prices that are much lower than those of other fast fashion brands like Forever 21 or Zara.

44. Showpo

Showpo is a designer clothing brand that has gained popularity for its affordable price point, quirky aesthetic, and dedication to making women feel like they’re wearing something special.

Showpo also believes in making women feel good about themselves with their clothes—but Showpo takes it one step further than H&M does by providing options that are both stylish and sexy (not just practical).

45. Spell

Spell’s clothing is made from natural fibers and fabrics like cotton, linen, and silk. They also use recycled materials as much as possible to create affordable, sustainable clothing that will last for years to come!

Spell’s collection of dresses and blouses is simple yet elegant—perfect for any occasion. Their shoes are made from natural materials like leather and suede, so they’re comfortable enough to wear all day long!

46. Storets

Storets is a brand that’s similar to H&M in a lot of ways, but it does have some distinctions.

Storets use more sustainable materials than H&M does. This includes natural fibers like cotton, linen, and wool instead of synthetics like polyester or nylon.

They also do not use fur unless it comes from animals that have been humanely slaughtered for food (so no chinchilla!). This means that their clothes are actually good for the environment!

47. Superdry

When it comes to comparing Superdry and H&M, there’s no competition. While both brands have a similar aesthetic, Superdry has its own unique style that makes it stand out from the crowd.

The most obvious difference between the two is that Superdry has more of a sporty edge than H&M. The brand uses bold colors, crazy prints, and edgy graphics in their designs—all of which can be found across all categories of clothing from shirts and pants to jackets and accessories.

It’s an eclectic mix of styles that works together seamlessly to create a brand image that’s exciting and fun! Another way that Superdry differs from H&M is in its use of fabrics and materials used for each garment design.

48. Target

Target, like H&M, is a chain of stores that sells clothing and other accessories. Both companies have a wide variety of products, including clothes for men and women, shoes, and accessories such as watches. However, there are some differences between the two companies products.

For example, while both H&M and Target have clothing lines for men and women that include jeans and other pants, skirts and dresses, shirts and blouses, jackets, swimwear, and more; H&M’s women’s line tends to include more on-trend styles than Target’s.

This means that if you’re looking for something out of the ordinary or unique in your wardrobe then H&M may be your best bet.

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49. The Bay

The Bay is a Canadian department store chain, and it’s been around for a long time. It’s not as well-known as H&M, but they’re still a big player in the fashion industry—and they’re definitely worth checking out.

While The Bay’s clothes tend to be more formal, H&M’s are more casual. The Bay is also more expensive than H&M, which is why it’s a great choice for special occasions or when you’re dressing for work.

50. T edUp

T edUp is a t ift store that sells gently used clothing at a fraction of the price. T edUp is an online platform that allows users to buy and sell clothes from other users at discounted prices.

With T edUp, you can find the same trendy items at a lower price point and feel good knowing that they’re not only trendy but they’re also recycled from other people’s closets.

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