Is Billabong A Good Brand? (Apparel For Active People)


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Billabong is known worldwide for its innovative waterproof casual shorts, breathing-resistant jackets, and iconic flip-flops. Its garments have been worn by a wide variety of active people including surfers, skaters, gold miners, athletes, and military personnel.

Billabong is world-famous for its high-quality, high-performance gear. Their shoes, tees, pants, hoodies, jackets and accessories are made for ocean lovers of all ages who are not afraid to get wet.

Whether you’re hitting the waves or hanging out on the sand with friends, their surf-inspired apparel keeps you comfortable and looking good.

Billabong rates strongly as a brand as you can see from the following table…

CriteriaRatingDescription
Reputation and Trustworthiness8.5Billabong has a strong reputation as a well-established brand in the surf and beach lifestyle market. They have built trust over the years through their quality products and commitment to their target audience. Customers generally have confidence in the brand.
Quality and Durability7.5Billabong offers products with good quality and durability. While they are generally well-made, some customers have reported occasional issues with stitching or material longevity. Overall, their products are reliable, but there is room for improvement.
Innovation6.5Billabong has introduced some innovative features and designs in their products, particularly in the realm of surf and beachwear. However, compared to some other brands, they may not be at the forefront of cutting-edge innovation in the industry.
Customer Support7.0Billabong provides reasonable customer support, addressing inquiries and resolving issues in a satisfactory manner. However, some customers have experienced delays or inconsistencies in their customer service, which could be improved.
Value for Money8.0Billabong offers good value for money with their products. While their prices can be higher compared to some competitors, their quality and brand reputation justify the cost for many customers. Discounts and sales are often available, making their products more accessible.
Sustainability and Ethical Practices7.5Billabong has taken steps towards sustainability and ethical practices in recent years. They have implemented initiatives to reduce environmental impact and have engaged in ethical sourcing practices. However, there is still room for improvement to align with the highest standards in the industry.
Brand Authenticity9.0Billabong is highly regarded for its brand authenticity. With deep roots in surf culture, they have maintained a genuine connection to their target audience and lifestyle. Their branding aligns well with their products and resonates with customers, contributing to their strong identity.
User Experience8.5Billabong provides a positive user experience across their various touchpoints, including their website, retail stores, and mobile apps. The brand is known for its user-friendly interfaces and easy navigation, making it convenient for customers to explore and purchase their products.
Longevity and Stability9.0Billabong has demonstrated longevity and stability as a brand since its establishment in 1973. Despite facing challenges in the market, they have remained a prominent player in the surfwear industry and continue to be a trusted choice for customers.
Industry Recognition and Awards7.0While Billabong has received recognition and awards in the past for their products and marketing campaigns, they are not as prominent in this area compared to some other competitors. They have a respectable presence in the industry but may not be leading in terms of accolades.

Below I have listed some of Billabong’s most popular products so you can see how good this brand is…


Billabong Is A Good Brand For Boardshorts

The following Billabong product has an AMAZING 80% of consumers rating it 5 out of 5 stars…

The Men’s 73 Pro Boardshort by Billabong is built to withstand the roughest of conditions. Whether you are searching for the perfect wave or relaxing in the sand, this shorts’ Billabong branding will help you stand out.

Soak up the sun in style with the Billabong Men’s 73 Pro Boardshort. Made with a quick-drying, breathable mesh fabric that features moisturewicking properties you will be ready to hit the water for hours of fun. The slim fit offers a modern look, while brass snaps close the shorts for a secure fit.

Features include our iconic logo at the back right hem, contrast color trim stripe at the binding, an open pocket at the right cargo pocket, scallop hemline for clean, modern style, and a split hem tie closure with coordinating string…

Billabong Men’s 73 Pro Boardshort

Billabong Men's 73 Pro Boardshort, 4-Way Performance Stretch, 20 Inch Outseam, Dark Navy, 32

Get ready to take on your next adventure in the Billabong Men’s 73 Pro Boardshort. These men’s boardshorts are constructed with our signature, four-way stretch ocean fabric that features a micro-repel coating to help keep sand and water off your boardshorts.

  • The 73 Pro Boardshort is designed to perform, impress, and help you get to your next break.
  • It features our signature split binding detail at the side seams to ensure a flattering fit, while the 4-way stretch polyester fabric provides lasting comfort.
  • This short has it all quick-drying, lightweight stretch fabric (for the best performance in the water), with a contoured fit that keeps you looking like a pro.
  • The Billabong Men’s 73 Pro Boardshort is designed for performance and offers a combination of key features such as stretch, durability, and comfort.
  • The boardshorts have a 4-way stretch fabric with water repellency.
  • The micro-repel fabric will wick moisture away from your skin, while its stretchy panels will help you move freely.
  • It gives you mobility and comfort during your session and will stay looking good between sessions.

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Billabong Is A Good Brand For Women’s Swimsuits

The following Billabong product has a good 66% of consumers rating it 5 out of 5 stars…

Be bold this summer with the Hippie Hooray swimsuit. The one-piece swimsuit has underwire cups, crisscross adjustable straps to change your back coverage, and a classic cut. With crochet detail at the center front, this suit shows off your unique Billabong style.

It’s crafted from a polished, chlorine-resistant textile with a pretty crochet detail at the center front and crisscross adjustable straps. It features a flattering, high leg cut and padded bust to boost support and provide a touch of structure, as well as a secure back closure, so you can toss it on and go.

This is a must-have timeless piece for the summer. It is simple, comfortable and the style will not be out of place on any beach…

Billabong Women’s Hippie Hooray One-Piece

Billabong Women's Hippie Hooray One Piece, Moroccan Blue, Medium

The Billabong Women’s Hippie Hooray one-piece swimsuit features a classic hi-cut bottom along with an adjustable, padded crisscross back for added support. It features a multifaceted crochet detail at center front for added style.

  • The Hippie Hooray swimsuit has a cute crisscross adjustable back to accentuate your bust, while the crochet detail on the center front looks great.
  • The classic one-piece swimsuit can easily be worn on any resort trip or relaxing vacation.
  • Billabong’s Women’s Hippie Hooray One Piece is perfect for the woman who appreciates good body language and a sophisticated look.
  • Featuring a medium-sized billet style center front with crochet detailing, this one-piece swimsuit has wide seat coverage and allows for freedom of movement in all directions.
  • The metal logo charm at the back provides an attractive statement piece that will make any outfit look fresh and fun.
  • If you’re sick and tired of tacky, ill-fitting swimsuits that emphasize thinness rather than strength, precision, and sophistication, give Billabong’s Hippie Hooray One-Piece a try.
  • This one-piece features a precise cross-back strap system that allows you to customize your fit by size.
  • Additionally, this piece features medium seat coverage that will make any swimsuit lover happy while maintaining flexibility.
  • Imagine the freedom of being comfortable yet beautiful, while being active and in shape.

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Billabong Is A Good Brand For Men’s Shorts

The following Billabong product has an AMAZING 80% of consumers rating it 5 out of 5 stars…

The Billabong Men’s Classic 4 Way Stretch Quick Dry Hybrid Short is the perfect travel short for getting around town or around the block without feeling like you’re being weighed down by your belongings.

This versatile piece features a super soft weave that makes for a comfortable feel while still being lightweight.

The Billabong Men’s Classic 4-Way Stretch features ultra-modern styling in a classic short. The stretch fabric ensures you move easily with the movement of your shorts, while the micro-repel technology channels sweat away from your legs and into the outside air.

The classic short design fits perfectly over plain or detailed tees, with or without a tie…

Billabong Men’s Classic 4-Way Stretch Quick Dry Hybrid Short

Billabong Men's Classic 4-Way Stretch Quick Dry Hybrid Short, 21 Inch Outseam, Asphalt, 42

If you’re looking for versatile and comfortable shorts that can get the job done with ease, then Billabong’s Classic 4-Way Stretch Quick Dry Hybrid Short is exactly what you’re looking for. These versatile shorts are perfect for wearing with any type of outfit or when you want a really technical feel to your look.

  • Made with seamlessly blended cotton and technical polyester, these shorts stay put all day long with no wear by pulling on a light sweat suit underneath or to match your primary outfit.
  • This product will be a great addition for anyone who takes their workout seriously or practices strict diet and exercise rules.
  • As the fashion industry shifts toward tapered fit styles, Billabong is staying true to its roots.
  • This looks great on guys with a fuller figure or rounder faces.
  • The bandy texture on the fabric will hold up even against your toughest workout while the strategically placed snap button on the cuffs adds an extra layer of security.
  • The classic chino styling really comes out here with this piece as well as the brick red color that accounts for its bright aesthetic look. Enjoy!

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Billabong Is A Good Brand For Women’s Shorts

The following Billabong product has an excellent 72% of consumers rating it 5 out of 5 stars…

The Billabong Women’s Road Trippin short is ideally suited to all occasions – whether you want to impress your date or opt for a comfortable everyday look. It’s a basic fit that flattering on shorter women and those with a slim figure or larger feet.

The scalloped hemline adds a coolness factor while the oversized buttons down the front give additional appeal to this short’s aesthetic appeal.

If you’re looking for something fun and fashion forward but can’t decide between a top and a bottom, the Billabong Women’s Road Trippin Short makes a terrific compromise. This slim fitting short is flattering on men and also flattering on women — the fit is designed for tucking in your shirt but still looking cool.

You can choose from different prints including pink, lime green, or black to suit your personal style while revealing your inner style underneath…

Billabong Women’s Road Trippin Short

Billabong Women's Road Trippin Short, Black Multi, M

For many women, Billabong’s Women’s Road Trippin Short makes walking a more comfortable option – and something they feel good about doing. That’s because the fabric on this top is both lightweight and very comfortable.

  • The Road Trippin short takes you from the lounge to lunch dates with an easy fit and a comfort-driven elastic waist.
  • Lightweight in a cotton and viscose blend that provides a soft, lightweight feel in an easy, comfortable fit.
  • The Road Trippin short is lightweight and soft, with an easy fit that makes it work all day.
  • The high waist along with the scalloped hem provides a classic style that works for daytime activities or laidback nights out.
  • It comes in a light cotton and viscose blend for an easy feel in any season.
  • The Road Trippin short by Billabong is light enough to wear all summer long and durable enough for any adventure.
  • With an easy fit and elastic waist, the Road Trippin short will be your go-to daytime piece.
  • They’re light and airy and work just as well lounging and lunch dates and can easily be packed for a weekend getaway.
  • The Road Trippin short takes comfort to a whole new level with a retro-inspired, faded wash and an elastic waistband.

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Billabong Is A Good Brand For T-Shirts

The following Billabong product has an excellent 79% of consumers rating it 5 out of 5 stars…

The Billabong classic short sleeve is hard to beat in terms of aesthetic and functionality. These classic short-sleeve tees are made with 100% combed ringspun cotton for a superior feel even after multiple washes.

The back neck of these tees has been hand sewn with one thread so there are no imperfections that will get lost or stained over time.

The Billabong men’s classic short sleeve premium logo graphic tees are designed using 100% combed ringspun cotton which provides a light to medium weight shirt that’s comfortable to wear.

This front placket has been crafted with a face fabric that is soft to touch yet durable enough to stand up to daily wear as well as temperature changes. These are custom-made tees so you’re getting quality at an affordable price…

Billabong Men’s Classic Short Sleeve Premium Logo Graphic Tee T-Shirt

Billabong Men's Classic Short Sleeve Premium Logo Graphic Tee T-Shirt, Denim Heather Palmer, Medium

The shirt has some real quality printing on the sleeves as well as the front and back, and it has a ribbed crew neck outline which gives it a little something extra to wear with anything.

  • These new graphics tees are fantastic!
  • Billabong makes some of the best gear on the planet and produces some of the most stylish clothing items you will own.
  • Their classic short sleeve premium logo graphic tees are perfect for all sorts of outfits.
  • They feel comfortable and come in various colors much like your average t-shirt.
  • The Billabong Men’s Classic Short Sleeve Premium Logo Graphic Tee is the perfect way to refresh your wardrobe or add some attention to your current gear.
  • This stylish design features 100% combed ringspun cotton for comfort and durability.
  • This design is micro-processed for increased material production that provides you with an even more premium product.
  • In addition, due to their superior quality, these tees remain fresh and crisp after multiple washes, proving that you get what you pay for.

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Billabong Is A Good Brand For Dresses

The following Billabong product has an excellent 75% of consumers rating it 5 out of 5 stars…

Bring some love to your wardrobe with this beautiful button-front woven dress. This gorgeous midi-length dress is more than just a beautiful piece, but also versatile enough to wear it year-round.

Layer under your favorite cardigan or jacket in the fall and winter, or wear braless during the hottest months. The lovely ways button-front midi dress will have you looking chic all year long!

A classic, cleanly tailored dress is just what you need in your life. This spring-ready midi length dress is woven with super soft organic cotton and features an easy pull on design with a round neckline. Wear it alone or layer it underneath your favorite blazer or sweater.

This feminine, the woven dress is the classic shape you’ve been searching for in an effortless, elegant style. A classic button-front front and V neckline in a modest midi length give this dress effortless style…

Billabong Women’s Lovely Ways Button Front Midi Dress

Billabong Women's Lovely Ways Button Front Midi Dress, Black Floral, M

Say hello to the spring season in this Billabong Lovely Ways Button Front Midi. This lovely midi is a perfect fit for all seasons and is the ultimate transitional dress. A unique and modern look for all women, this delicate dress features a white lace pattern woven throughout with a raw edge hemline.

  • A gorgeous woven dress featuring a button-front design and cute bow detail on the back.
  • Lightweight and perfect for layering for those brisk spring days, or as the ultimate summer dress on those nice warm days.
  • A billabong classic!
  • Lovely Ways Midi Dress is a flattering wardrobe staple that can be worn on its own during the spring and summer months or dressed up with a cardigan or top layer in the colder months.
  • Featuring a flattering fitted silhouette with a button front, you’ll love how feminine it looks on, while the woven fabrication means it’s easy to pair with any shoe.
  • Made from 100% woven polyester for extra softness, it’s cut long, so you don’t have to worry about stepping on your hemline.

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Billabong Is A Good Brand For Rashguards

The following Billabong product has an excellent 77% of consumers rating it 5 out of 5 stars…

Billabong gives you the quality you are looking for with this Classic long sleeve loose-fit rashguard. Its UPF rating of 50+ will protect your skin from the harsh rays of the sun. The classic fit will make sure you are comfortable all day long, even in warmer climates.

A premium long sleeve loose fit rashguard with UPF 50 sun protection. Featuring an embossed chest logo print, comfortable loose fit for maximum range of motion, 50+ UPF to protect against the sun’s harmful rays, and an easy care fabric that resists odor and moisture.

Conquer your surf session in surf-ready style with the Billabong Classic Rashguard. This premium long sleeve rashguard incorporates a loose fit and UPF 50+ sun protection to keep you out catching waves longer…

Billabong Classic Loose Fit Long Sleeve Rashguard Surf Tee Shirt

Billabong’s Classic Long Sleeve Rashguard is a long-sleeved, loose fit rash guard made with quick-drying and breathable polyester material and an alluring Billabong shark logo. It features a front print pocket and UPF 50+ sun protection.

  • The classic colors and carefree prints of this long sleeve surf tee will quickly become a fixture in your surfer wardrobe.
  • A loose-fit rashguard with long sleeves, designed for surfers who want to catch the waves in style.
  • The premium fabric offers unrivaled comfort and UPF 50+ sun protection.
  • Perfect for sun, surf, and sand!
  • Billabong Men’s Classic Loose Fit Long Sleeve Rashguard Surf Tee Shirt makes for excellent summer surfwear.
  • Lightweight Billabong rashguard is perfect for hanging at the beach or surfing in style.
  • Moisture-wicking fabric will keep you dry, UPF 50+ will protect you from the sun’s harmful rays, and a stylized collar will stand out in a crowd.
  • Colors will never fade, guaranteed by Billabong!

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Billabong Is A Good Brand For Polo Shirts

The following Billabong product has a good 68% of consumers rating it 5 out of 5 stars…

The Billabong Men’s Classic Polo Shirt is a cotton blend polo that also features a pocket. It is great for casual wear or for playing sports such as golf. This shirt will add style and comfort to your wardrobe.

The collar and button placket, back mesh vents, and the stylish stitching along the gussets provide this shirt with a great look while maintaining its breathable feel.

Match this Billabong Men’s Classic Polo Shirt with your favorite shorts or jeans for a comfortable look you’ll love. Available in deep aqua, grey or silver , this slim fit shirt can be worn with your favorite shorts or jeans, or with shorts and jeans for a slightly dressier look without being too fancy.

This soft cotton jersey polo is the perfect piece to wear on your next day off…

Billabong Men’s Classic Polo Shirt

Billabong Men's Classic Polo Shirt, Black Heather, S

Whether you need an under shirt, a quick shirt to stay cool in, or for a “Friday Casual” look, this shirt will fit the bill. Enjoy this classic and versatile basic in comfort and style with the Billabong Men’s Classic Polo Shirt.

  • The Billabong Men’s Classic Polo Shirt is made of a blend of cotton and polyester.
  • This polo shirt has a machine washable, pull-on closure, classic jersey polo, with a front pocket at the chest.
  • It features a slightly longer length and a modern silhouette that provides all-day comfort and style.
  • The chest pocket is perfect for carrying your phone, stash money, or other important stuff.
  • The Billabong Men’s Classic Polo Shirt makes an excellent shirt for the casual, yet stylish man.
  • This shirt features a cool print design that adds dimension to the already stylish look of this polo shirt.
  • What is even more impressive about this polo is that it does not wrinkle due to the special blend of fabrics used in creating this polo shirt.

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Billabong Is A Good Brand For Hoodies

The following Billabong product has an AMAZING 83% of consumers rating it 5 out of 5 stars and has earned Amazon Choice status…

Featuring a classic textured fleece color-blocked raglan pullover hoody with pocket detail, the Billabong Classic Pull-Over Hoodie for men is an instant hit. Soft and cozy, it pairs easily with your favorite pair of jeans or joggers for a stylish look.

The Billabong Men’s Classic Pull Over Fleece Hoodie is a classic raglan pullover hoody with pocket detail. It features a bold color blocked design, with a lightweight fleece fabric, and contrast piping custom designed by the Billabong team.

It comes like all of our sweatshirts, complete with fabric tag detailing on the front side seam and custom logo embroidery on the right sleeve…

Billabong Men’s Classic Pull Over Fleece Sweatshirt Hoodie

Billabong Young Men’s Classic Pull Over Fleece Sweatshirt Hoody, black heather, L

A textured fleece pullover hoody with raglan sleeves, a drawcord waist, and a kangaroo front pocket. A color blocked design with chest and shoulder art give this stylish hoody some extra flash.

  • The Classic Pull Over Fleece Sweatshirt Hoodie by Billabong is the ideal choice for an easy, everyday outfit.
  • A timeless, wool-inspired color blocking comes to the Classic Pull-Over Hoodie.
  • This hoody is constructed with heavyweight brushed fleece which is perfect for cold winter days or layering underneath a streetwear garment.
  • The raglan pullover design allows for maximum mobility and comfort through sophisticated color blocks that can be worn casually or even for athletic endeavors.
  • Whether you’re chilling at the beach after a long day or shopping for groceries, this Classic Pull Over Fleece sweatshirt is comfortable, stylish, and casual.
  • The pocket detail gives it an edgy look while the classic raglan sleeves give it a flattering look.

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Billabong Is A Good Brand For Flip Flops

The following Billabong product has an AMAZING 80% of consumers rating it 5 out of 5 stars…

These Kai sandals make even the toughest job feel like summer break, and they’re as cool as your best friend—in fact, we like to think of them as the yin to Billabong’s classic flip flops yang.

Featuring a Vegan leather braided novelty strap that feels just as good between your toes as it looks on the outside, the Kai thong sandal with comfort squishy footbed makes wearing sandals fun again.

Dream it. Surf it. Live it. The “Kai” Flip flop by Billabong is a three point thong sandal with comfort squishy footbed and braided novelty strap that will turn heads as you float through the summer season in ultimate bohemian style.

Vegan leather upper with braided polyester strap, leather loop at vamp, and hook and loop velcro closure at instep strap…

Billabong Women’s Kai Flip Flop

The Kai thong sandal with its three point strap differs from the basic single point strap made famous by our canvas Classic. The Kai is so lightweight you’ll feel as if you’re walking across warm sand, but it’s clearly built for action.

  • This vegan leather braided novelty strappy thong contains an ultra-light PU footbed that cushions your every step.
  • Plus it’s got all the Billabong DNA infused into its DNA keeping your feet happy after repeated wear sessions!
  • It’s made of durable vegan leather and has a three-point thong strap with a braided squishy footbed.
  • The Kai Vegan Leather Flip Flop from Billabong is a playful option for kicking off your shoes when you get home from a long day.
  • Fashioned in tan vegan leather, you’ll enjoy the braided three-point thong strap and comfort footbed.
  • Billabong Kai features a braided footbed for extra comfort, and a cushy rubber outsole, so you can walk all day in comfort.

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Billabong Is A Good Brand For Backpacks

The following Billabong product has an AMAZING 87% of consumers rating it 5 out of 5 stars…

The Roadie is designed to carry everything you need for daily life, including your laptop. It has padded shoulder straps, a mesh back panel, and an interior laptop sleeve. There’s an elasticated side water bottle pocket to keep your drink within easy reach. And several compartment pockets help you stay organized.

Lightweight yet incredibly durable, Billabong’s Roadie backpack is the perfect travel companion. Whether you’re exploring new cities or hitting up the backcountry, this pack is loaded with features like padded shoulder straps, an interior laptop sleeve, and an exterior water bottle pocket.

And of course, it doesn’t hurt that the bright colors and prints totally stand out…

Billabong Women’s Roadie Backpack

Billabong Women's Roadie Backpack, Serape, One Size

This backpack is a women’s hybrid design that coordinates with road or city travel well. The pack features a padded back and straps, metal trims, and utility styling. A pocket for your laptop and a side mesh bottle pocket allow you to carry everything you need during your travels.

  • The Billabong Roadie Backpack is one shoulder wear with plenty of room for your daily essentials with an added 15″ laptop pocket.
  • Front vertical zip compartment, interiors padded with durable nylon lining.
  • When you want to roll up your sleeves and get things done, the Roadie is the bag for the job.
  • Brimming with all of Billabong’s signature details, like bold prints and an assortment of compartments, this backpack truly does it all.
  • The Billabong Women’s Roadie Backpack is designed to keep you stylish and on-trend.
  • Made from a lightweight material, this backpack has a padded shoulder strap and mesh back panel for comfort while traveling from place to place.
  • The zippered front pocket makes it easy for you to get at your belongings, while the pocket on the back interior is great for storing a laptop or tablet.

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In summary, Billabong is an iconic brand with a rich heritage of authentic surf style. It’s ingrained in everything they do, from design to marketing, including putting on the world’s best action sports events. Billabong encompasses many different brands to suit nearly any recreational need.

Whether you are traveling or relaxing on the beach, let your style outshine any sunset with Billabong’s eclectic selection of apparel, accessories, shoes, and swimwear for men and women.

Choose from a wide variety of must-have items that are compact enough to fit in most bags, saving space for that new adventure you’re planning.

You may also be interested in… Is Quiksilver A Good Brand? (Premium Lifestyle & Athletic Wear) and Is Chantelle A Good Brand? (Comfortable Bras & Underwear)