When it comes to food that people love Yum Brands is big, very big… with over 53,000 restaurants in 155 countries resulting in the employment of an incredible 1,5 million employees. And you might be surprised when you discover the household name restaurants these guys manage the franchise to.
So without further ado let’s introduce you to the brands that Yum brands own:
1. KFC – A Global Leader In Chicken Restaurants
KFC has become famous for its “Original Recipe” fried chicken, which is prepared with a blend of herbs and spices that undergoes a secret preparation process known only to a few executives at KFC headquarters.
The secret recipe has been closely guarded for decades and involves 11 herbs and spices that are mixed together in a special way before being added to the chicken pieces during cooking.
Who hasn’t heard of KFC? There would be the rare person who hasn’t at least once in their lifetime eaten the chicken from this famous fast food restaurant and everyone has heard of this brand and are familiar with the Colonel Sanders story.
Just think of the enormity of that statement… KFC is a huge global franchise.
So as I said above, Yum Brands is big, very, very big, and with just this one brand under its wing that you know for a fact is ginormous you start to get some idea of just how huge Yum brands actually is – but it owns 3 more franchises that are just as enormous as KFC.
It blows my mind how impressive Yum Brands is – so let’s look at the next brand they own…
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2. Taco Bell – Global Leader In Mexican Style Food
Taco Bell is famous for its fast and cheap Mexican food, but that’s not the only thing that makes it so popular. Taco Bell is known for its delicious tacos, burritos, and nachos.
Taco Bell has become a cultural icon in America, with its own line of merchandise and a dedicated following. Taco Bell is famous for its fast-food Mexican food. It’s known for its customizable menu, which lets you add whatever you want to your meal, from guacamole and sour cream to beans, rice, and more.
The chain has been able to maintain its popularity by offering an eclectic menu that appeals to all kinds of diners. The chain has also been able to maintain its position at the top of the fast-food industry by staying relevant with new products and promotions.
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3. Pizza Hut – Global Leader In Pizzas
Just like KFC and Taco Bell Pizza Hut needs no introduction because it has become the most famous pizza brand in the world which once again demonstrates the enormity of the brands under the Yum Brand umbrella.
Pizza Hut is a leading pizza chain that operates over 18,000 restaurants in more than 100 countries. It is well-known for its delicious food and family-friendly atmosphere.
Pizza Hut is famous for its wide variety of pizzas and other menu items. They have traditional pizza toppings like pepperoni, sausage, and green peppers, but also have unique options like Cheesy Bites Pizza and Ultimate Cheese Lover’s Pizza. You can even create your own pizza! Other menu items include pasta, desserts, and drinks.
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4. The Habit Burger Grill
The Habit Burger Grill is also part of Yum Brands and while it isn’t quite as famous worldwide as the other 3 brands are (at least not yet) however it is one of the fastest-growing burger chains in America.
In a market saturated with fast-food restaurants, The Habit Burger Grill stands out by offering an American twist on the classic hamburger.
The Habit Burger Grill is famous for its award-winning Charburgers grilled over an open flame. They’re best known for their “charbroiled burgers” and their extensive selection of milkshakes, which include such flavors as chocolate chip cookie dough and pineapple upside-down cake.
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Why Is Yum Brands So Incredibly Successful?
Yum Brands has grown at an astonishing rate over the past 40 years, and these capabilities are the key drivers of same-store sales and net-new unit growth. The yearly profits are around the 6 Billion dollar mark.
And the reason why is based on the company’s guiding principles which are:
1. Distinctive, Relevant, & Easy Brands:
Yum Brands has built a portfolio of iconic restaurant brands that are distinctive, relevant, and easy to understand. The company’s franchise system provides an unrivaled operating capability for our franchisees to develop new units and grow existing ones.
2. Bold Restaurant Development:
Yum Brands’ unique development model allows the company to deliver strong returns on investment by creating restaurant concepts that are tailored to specific markets and consumer needs. As a result, Yum’s growth strategy focuses on building new restaurants in areas where they can deliver superior margins and ROI over competitors in the fast food industry.
3. Unmatched Franchise Operating Capability:
The company’s unmatched franchise operating capability enables it to provide its franchisees with a clear path toward success through its world-class training program, best-in-class support systems, and innovative marketing campaigns designed specifically for each brand’s target audience.
4. Unrivaled Culture & Talent
Yum Brands is an organization that truly believes in its people. They believe that their employees are its greatest asset and as such create a culture that fosters learning, growth, and development.
They hire people with the right skillsets to support its operational needs, but also those who are passionate about what they do and have an entrepreneurial spirit.
The brand’s culture of innovation is also supported by its ability to attract top talent from around the world as well as retain them through competitive compensation packages and benefits that are designed to meet the needs of all employees.
So as you can see when it comes to the restaurant business Yum Brands is the supreme brand.
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