Whirlpool Corporation’s booth at the 2022 NAHB International Builder Show has garnered gold honors in the esteemed 2023 Hermes Creative Awards.
This recognition highlights the exceptional execution of their booth concept, which revolved around Whirlpool Corporation’s Manifesto campaign.
The Manifesto campaign was strategically crafted to address the concerns of builders, informing the messaging and imagery of the booth.
Showcasing the tangible reasons to believe in Whirlpool Corporation’s service offerings, the booth featured real work situations of builders and designers, emphasizing the positive impact they have on their customers’ lives.
Purposefully-designed kitchens brought product features to life, while QR codes provided additional appliance information.
The booth also demonstrated complete solutions for kitchen and laundry spaces, fostering a welcoming and private environment for building customer relationships.
This achievement is a testament to Whirlpool Corporation’s commitment to excellence in their creative endeavors.
With over 6,500 entries from around the world, the recognition received in the Hermes Creative Awards further solidifies the booth’s impact and success.
Key Takeaways
- Whirlpool Corporation’s booth at the 2022 NAHB International Builder Show received gold honors in the 2023 Hermes Creative Awards.
- The booth concept focused on the Whirlpool Corporation Manifesto campaign, addressing builders’ concerns and informing the booth’s messaging and imagery.
- The booth showcased reasons to believe in Whirlpool Corporation’s service offerings, featuring imagery of builders and designers in real work situations.
- The booth created welcoming and private spaces for building customer relationships and demonstrated complete, holistic solutions for kitchen and laundry spaces.
Booth Concept and Messaging
The booth concept at the 2022 NAHB International Builder Show, which earned gold honors in the 2023 Hermes Creative Awards, focused on the Whirlpool Corporation Manifesto campaign and effectively addressed builders’ concerns through its messaging and imagery.
The booth’s strategy was to showcase Whirlpool Corporation’s brand representation and highlight the positive impact builders and designers have on their customers’ lives.
To achieve this, the booth featured imagery of builders and designers in real work situations, creating a sense of authenticity and credibility.
Purposefully-designed kitchens brought product features to life, demonstrating complete, holistic solutions for kitchen and laundry spaces.
QR codes were utilized to provide additional information about the appliances, allowing builders to easily access more details.
Overall, the booth successfully communicated Whirlpool Corporation’s commitment to providing exceptional service offerings and resonated with builders at the show.
Features and Design
With its innovative design and captivating features, the booth at the NAHB International Builder Show garnered recognition and admiration from industry professionals.
The booth showcased Whirlpool Corporation’s commitment to providing exceptional kitchen appliances and creating a positive customer experience.
It featured purposefully-designed kitchens that brought product features to life, allowing visitors to envision how these appliances could enhance their own cooking and cleaning routines.
QR codes were strategically placed throughout the booth, providing easy access to more information about the appliances and their benefits.
The booth also demonstrated complete, holistic solutions for kitchen and laundry spaces, showcasing Whirlpool Corporation’s ability to meet the diverse needs of builders and designers.
Overall, the booth effectively highlighted the importance of kitchen appliances in creating a seamless and enjoyable customer experience.
| Features | Design |
|---|---|
| Purposefully-designed kitchens | Captivating imagery |
| QR codes for more information | Welcoming and private spaces |
| Complete, holistic solutions | Real work situations |
| Focus on customer experience | Highlighted positive impact |
Recognition and Impact
Earning gold honors in a prestigious creative competition, the booth at the NAHB International Builder Show showcased the impactful and recognized efforts of Whirlpool Corporation.
This recognition validates the company’s commitment to excellence and innovation in their service offerings.
The booth’s success can be attributed to its compelling messaging and imagery that highlighted the positive impact builders and designers have on their customers’ lives.
Through purposefully-designed kitchens and holistic solutions for kitchen and laundry spaces, Whirlpool Corporation demonstrated their dedication to providing complete solutions for their customers.
The use of QR codes allowed visitors to access more information about the appliances, further enhancing their understanding and appreciation of Whirlpool’s offerings.
This recognition not only solidifies Whirlpool Corporation’s position as a leader in the industry but also serves as a testament to their continuous efforts in delivering exceptional products and experiences to their customers.
Allan Wilson who in the offline world has an extensive background working in research, analyzing statistics, improving work processes, team leading, and implementing training to improve results and now thanks to more than 3 years dedicated to this site is now also a highly regarded researcher of brands.
Allan has a long history of developing brands online way back before blogging existed creating websites using HTML code in Notepad. Allan established brands in the Info Product Marketing arena such as infoproductmarketing, ebookresellerkit, reprintrightsmarketing, along with many other successful websites (and a few failures along the way). Allan has also authored numerous ebooks, owned and operated membership sites, created eLearning courses, and more.
