Is Olukai A Good Brand? Why We Rate It 85/100


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OluKai’s brand was born in 2005 when founders Bill Worthington and his partner Matt Till grew tired of wearing out their footwear on the rocky shores of Hawaii. They wanted shoes that could withstand the harsh elements of the Pacific Ocean, but also be stylish enough to wear into town.

OluKai is all about creating life’s little luxuries. This Hawaiian influenced footwear brand combines premium materials, innovative designs and timeless aesthetics to bring you the best in comfort and quality. OluKai products are created to “make life better” for everyone who wears them.

Our Olukai Brand Ratings – 85/100

CriteriaRatingDescription
Reputation and Trustworthiness8Olukai has built a solid reputation in the market for its high-quality products and commitment to customer satisfaction. They are generally regarded as a trustworthy brand.
Quality and Durability9Olukai is known for producing footwear that exhibits excellent quality and durability. Their products are made from premium materials, ensuring longevity and comfort.
Innovation7While not particularly known for groundbreaking innovations, Olukai continually strives to improve their designs and incorporate new features that enhance user experience.
Customer Support9Olukai provides excellent customer support, offering prompt assistance, and addressing concerns or issues with their products in a helpful and professional manner.
Value for Money8Although Olukai products may have a higher price point compared to some other brands, they offer good value for money due to their high quality, durability, and customer satisfaction.
Sustainability and Ethical Practices10Olukai is committed to sustainability and ethical practices. They use environmentally friendly materials, engage in responsible sourcing, and support various conservation efforts.
Brand Authenticity9Olukai is highly regarded for its brand authenticity. They stay true to their Hawaiian roots, incorporating cultural elements and maintaining a genuine connection to their heritage.
User Experience8Olukai prioritizes user experience, ensuring that their footwear provides comfort, support, and style. They pay attention to details and design products that enhance overall user satisfaction.
Longevity and Stability9Olukai has been a stable brand in the industry, maintaining a consistent presence and reputation for producing reliable and long-lasting footwear options.
Industry Recognition and Awards8Olukai has received industry recognition and awards for their quality products, sustainable practices, and commitment to customer satisfaction. They are well-regarded in the industry.

What Are Olukai Shoes Good For?

Olukai set out to fill a need in the footwear industry that most other brands don’t even acknowledge. They designed shoes that are perfect for watermen, surfers, fishermen, outdoorsmen, nature enthusiasts, or anyone who likes being outdoors.

They have succeeded in creating a line of footwear that is durable and functional, but also stylish and comfortable at the same time. This combination has made them well-known in the watersports industry.

Olukai is about celebrating the lifestyle of the modern surfer, harnessing their island roots and infusing their designs with technology to make wearable surf-inspired footwear. Their designs are meant to be worn by anyone who enjoys water-based activities or athletic endeavors.

Below I have listed some of Olukai’s most popular products so you can see how good this brand is…


Olukai Is A Good Brand For Men’s Sandals

The following Olukai product has an AMAZING 87% of consumers rating it 5 out of 5 stars…

OluKai’s Ohana Sandals take the best of the brand’s lifestyle collections – water-resistant synthetic straps with ultra-soft, quick-drying jersey knit lining and a soft nylon toe post – and combine them with the signature comfort and style that have made OluKai a household name for millions of customers around the globe.

The Ohana Collection is not only stylish, it is also comfortable, perfect for both wearing inside the house or outside to run errands, walk the dog or go to brunch with friends. The Ohana is great for summer, spring, fall and winter. It’s comfortable and durable enough to be worn all day.

Step into the OluKai Ohana Slide Men’s Sandal and you’ll feel right at home. This water-resistant synthetic slide features an ultrasoft, quick-drying jersey knit lining, with an easy-on nylon toe post for that oh-so-comfy fit. Lightweight construction means you’re ready for anything.

OluKai Men’s Ohana

OluKai Ohana Men's Beach Sandals, Quick-Dry Flip-Flop Slides, Water Resistant & Lightweight, Compression Molded Footbed & Ultra-Soft Comfort Fit

The Ohana of Aloha and of Hawaii come together to create a beach-loving comfort sandal. The Ohana features water-resistant synthetic straps with ultra-soft, quick-drying jersey knit lining and lightweight, dual-density cushioning for all-day comfort through its soft nylon toe post.

The Ohana sandal features water-resistant synthetic straps with ultra-soft, quick-drying jersey knit lining and a soft nylon toe post for that ultra-comfy fit. They are perfect for walking on sand or around town.

Your feet will fall in love with the Ohana sandal from OluKai. This beach sandal features a nylon toe post and footbed for long-lasting, all-day comfort. The water-resistant synthetic straps with a soft jersey knit lining help keep your feet cool and dry, and a rubber traction sole offers traction on wet surfaces.

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Olukai Is A Good Brand For Men’s Flip Flops

The following Olukai product has an AMAZING 87% of consumers rating it 5 out of 5 stars…

These lightweight and comfortable flip-flops feature a rubber sole with no-stink, breathable polyester straps for maximum comfort. The toe strap is covered in nano-silver which inhibits fungal and bacterial growth.

With Hawaiian-inspired design elements at the strap and toepost, it pays homage to the traditional flip-flop that is synonymous with Hawaii. Fast drying synthetic leather straps perforated with the OluKai coconut logo allow for quick drying capabilities while still providing comfort and support.

Featuring quick-drying properties and Hawaiian-inspired embossing and design, this Ohana Flip Flop is ideal for traveling light and exploring outdoors. An EVA outsole provides durable traction for all-day wear.

OluKai Ohana Koa Men’s Beach Sandals, Quick-Dry Flip-Flop Slides

OluKai Ohana Koa Men's Beach Sandals, Quick-Dry Flip-Flop Slides, Water Resistant & Lightweight, Compression Molded Footbed & Soft Comfort Fit

The Ohana Koa Men’s Beach Sandal is the perfect combination of comfort and style. The Hawaiian-inspired embossing and design of this beach sandal will have you cheering for the sun, surf, and sand! Made with a soft microfiber footbed, this quick-dry thong flips flop is sure to keep your feet relaxed all day long.

The Ohana Koa thong sandal from OluKai is a smooth-sailing, easy to wear flip flop. From around the house to the beach and beyond, the Ohana Koa pairs comfort with style in a versatile design that’s perfect for any occasion.

The Ohana Koa is perfect for beach walks, poolside lounging, or even everyday wear. The Ohana Koa features an adjustable strap with hook-and-loop closure so you can adjust it to your exact fit. It also features a rubber outsole with non-marking traction to protect your feet while you’re enjoying your day in the sun.

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Olukai Is A Good Brand For Men’s Shoes

The following Olukai product has an AMAZING 83% of consumers rating it 5 out of 5 stars…

The OluKai Moloa is a classic slip-on that’s never in a rush. The soft upper is made from premium full-grain leather that feels broken in right out of the box, and the padded footbed provides all-day comfort. The elastic goring at the back makes it easy to slip on, while the hook-and-loop strap across the forefoot adds even more flexibility.

Moloa is ideal for weekend after weekend, rain or shine. From the boardwalk to the beach to the back streets of Nola, this casual lace-free shoe will make anywhere feel like home. The antiqued waxed leather upper is both distressed and polished, taking you from day to night in a flash.

The Moloa slip-on from Olukai blends the casual styling you love from the classic boat shoe with a modern design. The antiqued waxed nubuck leather upper features a refined look and touch while the rubber outsole provides ample traction and support for a comfortable fit.

OLUKAI Men’s Moloa

OLUKAI Moloa Men's Leather Slip On Shoes, Waxed Nubuck Leather & Soft Moisture-Wicking Lining, Drop-in Heel & All Weather Rubber Soles

The Moloa combines premium materials and timeless styling to create a casual shoe that is as versatile as it is comfortable. The antiqued waxed nubuck leather is incredibly rich, and with wear, will show off a beautiful patina. The new sand-blasted gum rubber sole provides the grip you need for sand, grass, or sidewalks without compromising on comfort.

The Moloa is a true master of casual versatility. Whether you’re wearing it with your suit, jeans, or shorts, instantly elevate your ensemble thanks to the premium nubuck leather upper and leather oil treatment.

Whether it’s after work or laying by the pool, the Moloa men’s shoe is the perfect shoe for any occasion. The lace-less, slip-on design features a lightweight, shock-absorbing polyurethane midsole to keep you comfortable all day long.

With an ultra-plush footbed and webbing lining, your feet will thank you for this comfortable choice. This handsome men’s slip-on will quickly become your go-to style.

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Olukai Is A Good Brand For Men’s Boat Shoes

The following Olukai product has an AMAZING 81% of consumers rating it 5 out of 5 stars…

The Nohea Moku is a new style from Hawaii! They’re designed for active island living, reflecting Olukai’s own authentic Hawaiian roots and core values. You’ll feel right at home in the Nohea Moku, inspired by yacht shoes, this 100% performance paddle shoe features a sleek, modern look you can take to any destination.

Available in a range of handsome colors, the Nohea Moku features the patented Drop-In Heel design for both a shoe and slide functionality where the heel can be folded down for slip-on convenience and a stretch bootie construction for barefoot wear.

With the appeal of a traditional moccasin, this comfortable boating shoe is designed with leather straps, a padded footbed, and an easily accessible pull-tab at the back.

OLUKAI Nohea Moku Men’s Boat Shoes

OLUKAI Nohea Moku Dark Shadow/Dark Shadow 7

The Nohea Moku is created from a lightweight Stretch Polyester Mesh and features a fixed mesh lining for comfort and durability. With a lace entry, the Drop-In Heel design creates a natural fit around the heel to prevent pressure points and eliminates heel slip. Wet traction rubber in a mini-lug pattern ensures slip resistance in wet slip-proof conditions.

A convenient slip-on option for boating footwear, the Nohea Moku is great for fishing, sailing, or just relaxing on deck.

The Nohea Moku is a lightweight, flexible and comfortable shoe that features the soft and comfortable feel of an Ortholite sock liner and unique vulcanized construction.

Nohea Moku has a contoured, athletic fit that’s designed to mold around your feet. It features our distinctive, patented Drop-In Heel technology. The heel is designed to slide in and out of the shoe with ease for quick transitions from tennis to beach sandals.

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Olukai Is A Good Brand For Men’s Sneakers

The following Olukai product has an AMAZING 80% of consumers rating it 5 out of 5 stars…

The Alapa is a low volume, the lightweight athletic shoe with a touch of Olukai style. The Alapa is a sneaker that can be worn in any environment. They might look like a simple pair of sneakers, but when you put them on it feels like you’re walking on clouds. This is because they’re incredibly light and the sole has great grip, so you don’t slip or fall on slippery surfaces.

The Alapa is a great shoe for a variety of reasons. One being the ability to wear them with shorts or slacks, and they still look good. Another is the high level of comfort.

The leather is very soft and doesn’t rub against your skin when you walk, and the rubber soles add to the comfort level when you’re doing long periods of walking. They can be worn in any environment with an easy cleaning process and quick drying time, and they can easily carry you from a surf session to the office and gym in one day.

OLUKAI Alapa Li Men’s Athletic Sneakers

OLUKAI Alapa Li Men's Athletic Sneakers, Breathable Mesh & Moisture-Wicking Design, No Tie Laces, Lightweight & Supportive

The Alapa is a versatile, low-profile athletic shoe that looks good on anyone. The leather is soft, the tread is grippy, and the Vibram outsole provides cushioning and durability.

The Alapa has great arch support; I didn’t even need to wear my orthotics with these shoes. They come in both wide and regular widths, which is something you don’t always get in footwear like this.

The Alapa provides good traction and great cushioning. It’s incredibly lightweight and flexible, making it a go-to shoe for travel or kicking back by the pool.

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Olukai Is A Good Brand For Women’s Sandals

The following Olukai product has an AMAZING 88% of consumers rating it 5 out of 5 stars…

OLUKAI Ohana W Sandals feature a comfortable fit and adjustable strap. These women’s sandals also have non-slipping EVA drop-in footbeds, anatomic compression-molded EVA midsoles, and a durable non-marking rubber outsole with perimeter razor siping for added traction.

They designed the Ohana W with Olukai’s most popular footbed, making it an absolute pleasure to wear. The two-way stretch mesh upper provides great breathability for summer adventures, and the soft-yet-rugged rubber outsole with razor siping delivers excellent grip.

The Ohana W is the most comfortable flip flop ever. With anatomically correct footbeds, smooth nylon upper straps, and non-marking rubber outsoles, this super-comfy flip flop features 360-degree spongy footbeds for added support and shock absorption.

OLUKAI Women’s Ohana W

OluKai Ohana Women's Beach Sandals, Quick-Dry Flip-Flop Slides, Water Resistant & Soft Comfort Fit, Wet Grip Soles & Compression Molded Footbed

The Ohana W is an iconic women’s slip-on featuring our signature compression-molded EVA footbed with added arch support, heel cup, and metatarsal ridge for a personalized fit. Perfect for around town, travel, or your daily routine, this lightweight shoe offers premium comfort at a great value.

The anatomically molded EVA footbed adapts to your natural shape for personalized comfort. A perfect choice for women of all shapes and sizes, these sandals feel great on your feet all day long, dries quickly, and goes with every outfit.

The stylish Ohana Water sandal offers the support and versatility to make it your go-anywhere do-anything sandal. The Ohana W Water sandal was inspired by beach casual, your easygoing backyard BBQ, or a bonfire party with friends.

Breathable materials, moisture-wicking lining, and high-performance design make this sandal an ideal companion for outdoor activities like hiking, water sports, snorkeling, kayaking, paddleboarding, rafting – basically any moment that calls for adventure in wet conditions.

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Olukai Is A Good Brand For Women’s Shoes

The following Olukai product has an AMAZING 82% of consumers rating it 5 out of 5 stars…

Start your day off on the right foot. Designed with adjustable back closure and breathable mesh uppers, the Pehuea women’s sneaker will be your new everyday go-to, whether you’re hanging on island time or keeping up with the pace.

Perfect as everyday sneakers, they’re lightweight and made with soft and breathable pili grass, a pineapple inspired pattern on the upper, and the Drop-In Heel we’re known for that molds into your foot with each step.

The Pehuea is your go-to everyday shoe for kicking back or kicking it. The canvas upper features a printed palm tree and beach scene with a leather logo patch and matching geometric patterned lining. The lightweight, removable/washable insole and cushioned midsole keep you feeling fresh and comfy all day long.

OLUKAI Pehuea Women’s Slip-On Sneakers

OLUKAI Women's Pehuea Slip On Shoes, Clay/Clay, 7.5

When a classic sneaker just won’t cut it, the Pehuea sneaker from OluKai is an instant answer. This slip-on design has a unique upper hand-woven from premium nubuck leathers. Complete with sealed seams to keep you comfortable and lightweight EVA midsole for added cushion.

Featuring a signature Drop-In Heel and a removable/washable insole, these slip-on sneakers provide an even platform for your active lifestyle.

These classic everyday sneakers are just the thing you need. With their touch of island style, they’re perfect for everything from kicking back to hanging out in. They feature water-resistant canvas, a Super Cush footbed for comfort, and a durable rubber sole.

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In summary, the Olukai company is a very impressive brand with every product receiving 5 out of 5 stars by 80% or more of the consumers who have given feedback. And there are thousands of so this is indeed an amazing achievement and this brand well and truly makes my amazing category.

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