Can women push the boundaries of endurance and set new records in ultramarathons? Lululemon believes they can, and they’re revolutionizing the world of women’s endurance sports with their groundbreaking initiative called FURTHER.
This game-changing program includes a first-of-its-kind ultramarathon for women, set to take place on International Women’s Day in 2024.
Ten women from Lululemon’s global ambassador collective will have the opportunity to showcase their extraordinary endurance on a certified looped course, with the location still under wraps.
But the event is just the beginning. FURTHER also encompasses a research program aimed at addressing the sex and gender data gap in endurance performance.
In partnership with the Canadian Sport Institute Pacific, lululemon aims to understand female endurance performance and provide personalized training programs for the participants.
Additionally, the brand plans to develop new product innovations and community activations as part of this initiative. Through FURTHER, lululemon seeks to inspire and support women in reaching their full potential in endurance sports.
Get ready to witness a revolution in women’s ultramarathons and endurance research.
- Lululemon announces the FURTHER initiative, a first-of-its-kind ultramarathon for women.
- The ultramarathon will feature 10 women from lululemon’s global ambassador collective and will take place on International Women’s Day, March 8, 2024.
- FURTHER includes a research program to address the sex and gender data gap in endurance performance.
- Lululemon will launch new women-first product innovations, including their first road-to-trail women’s running shoe called blissfeel trail.
What is it?
The FURTHER initiative announced by lululemon includes a first-of-its-kind ultramarathon for women, providing the opportunity for participants to set world records and run the furthest distance of their careers.
This initiative has significant impacts on female athletes, as it aims to advance gender equality in endurance sports. Women have historically been underserved in opportunities to compete, conduct research, and benefit from product innovations.
By organizing this ultramarathon, lululemon is creating a platform for women to showcase their abilities and challenge existing boundaries.
The event will not only provide a space for female athletes to push their limits but also aims to inspire belief in what is possible when women are supported with resources typically reserved for men.
Through this initiative, lululemon is revolutionizing women’s ultramarathons and contributing to the advancement of gender equality in endurance sports.
Participants in the ultramarathon will have the opportunity to set world records and push the boundaries of their own career distances. The event will take place on a certified looped course, with the specific location yet to be announced.
The logistics of the race, such as the exact distance and time limits, will also be revealed in due course. In terms of participant selection, the ultramarathon will include 10 women from Lululemon’s global ambassador collective.
These ambassadors, including notable athletes such as Camille Herron, Devon Yanko, Leah Yingling, Stefanie Flippin, and Montana Farrah-Seaton, will have access to sport science and medicine support, ensuring personalized training programs.
Additionally, they will receive head-to-toe product kits, including new apparel and footwear innovations developed in partnership with the athletes.
This combination of support and resources aims to empower the participants to achieve their best performance in the ultramarathon.
Research and Innovation
In an effort to address the significant knowledge gap in the field of sports medicine, the FURTHER initiative aims to unveil groundbreaking insights into female endurance performance, providing a much-needed boost to the historically marginalized area of research.
Gender disparities have long been observed in athletic performance, with women being historically underserved in opportunities to compete, research, and product innovations.
The research conducted under the FURTHER initiative aims to understand female endurance performance and address the limited knowledge in this area.
By focusing on female athletes and providing them with access to sport science and medicine support, the initiative aims to inspire and unlock new understanding around female endurance performance.
These efforts are crucial in bridging the gender disparities and promoting equal opportunities for women in sports and exercise medicine research.