Is Zojirushi A Good Brand? (Best Brand For Kitchen Appliances)

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What Is The Zojirushi Brand Known For?

Zojirushi sells a variety of kitchen appliances including rice cookers, water boilers, bread makers, coffee makers, indoor grills, and more…

Zojirushi is the brand to go for when it comes to kitchen appliances.

Zojirushi is a famous and trusted brand name in Japan and is fast becoming equally as popular worldwide…. It is a trusted brand with a reputation for producing quality products that last for a long time.

The entire range of Zojirushi products receives outstanding ratings from consumers which speaks volumes for the consistent quality this company delivers. The following er comment sums it all up the best in just one short sentence…


Below I have listed some of the best-selling Zojirushi products with a focus on customer thoughts based on what they think of this brand…

Zojirushi Is A Good Brand For Rice Cookers

The following Zojirushi Rice Cooker has earned Amazon Choice status and is a very popular seller with over 6,055 and has an AMAZING 83% of those consumers rate it 5 out of 5 stars.

The advanced micro computerized Fuzzy logic technology of this rice cooker automatically adjusts cooking time and temperature according to the type of rice being cooked and the amount.

Zojirushi NS-TSC18 Micom Rice Cooker and Warmer, 10-Cups


Zojirushi NS-TSC18 Micom Rice Cooker and Warmer, 10-Cups

Click image to view on Amazon


Example of comments from Zojirushi:

Zojirushi are the best rice cookers… by FAR! Over the years, I have bought several other brands….. this one knocks them out of the competition.

  • One of the most trusted brands in Japan for rice cookers and thermal products.
  • We love the Zojirushi rice cooker and would only buy this brand…. It cooks rice very well and the appliance lasts for a long time.
  • You can’t go wrong with this brand.
  • Thanks, Zojirushi! The best rice cooker brand!
  • Zojirushi is a premium brand and should not be compared to the $15~$20 rice cooker from Walmart.
  • There’s a reason why Zojirushi is expensive, and that is for the quality of the rice cooker, and the quality of rice it produces every time it cooks.
  • The ONLY Rice Cooker Brand You Need.
  • This thing cooks any rice wonderfully…. I freaking love it! I’ll never use another brand.
  • Zojirushi (Elephant Seal) is a top-notch brand in Japan when it comes to kitchen appliances.
  • I grew up with them and when it comes to Japanese quality it will last you a long time.
  • Zojirushi is my GO-TO Brand.
  • If you want to enjoy rice, I would recommend getting one of Zojirushi’s machines.
  • I never knew rice could be so good until I got one of these!
  • Best brand in the world rice cooker.
  • This brand is well known in Japan and around the world for its quality and dependability….
  • The “Cadillac or rice cookers” my brand new Zojirushi.

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Zojirushi Is A Good Brand For Water Boilers

The following Zojirushi Water Boiler has earned Amazon Choice status and has an AMAZING 86% of those consumers rate it 5 out of 5 stars.

Now you can have hot water available for tea, hot chocolate, instant coffee, oatmeal and more anytime you want it.

Zojirushi America Corporation Hybrid Water Boiler And Warmer, 4-Liter


Zojirushi America Corporation Hybrid Water Boiler And Warmer, 4-Liter, Stainless Dark Brown

Click image to view on Amazon


Example of comments from Zojirushi:

There’s not even one thing I bought from Zojirushi that I didn’t like…. Great brand!

  • I have a Zojirushi rice maker and this brand just hands down make great products.
  • It has a brand I have complete confidence in.
  • Although this is pricey, it is a trustworthy brand and does last.
  • Fantastic quality and works like a charm.
  • Have had other brands in the past but this one is head and shoulders above.
  • If you drink a lot of tea or instant coffee and need hot water readily available, you can’t go wrong with this unit.
  • Used this brand for a long time! Very good quality brand
  • I LOVE Zojirushi as a brand. We also have the rice cooker and some other products by the brand and we are truly lifetime customers.
  • The product lives up to the Zojirushi name and functions exactly as advertised.
  • It’s a well-known Japanese brand and years of experience building the best solutions for water boilers.
  • The quality of this Japanese brand of small household appliances is really very good.
  • We’ve used the Zojirushi water heater for the last 20 years…. Very reliable….
  • This brand has never failed.
  • We have many products from Zojirushi and they all have been working for years.
  • Japanese craftsmanship at its finest.
  • I would never use another brand other than Zojirushi for kitchen electronics…. They do it perfectly; why settle for less?

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Zojirushi Is A Good Brand For Breadmakers

The following Zojirushi Breadmaker is a popular seller with over 3, 374 and has an AMAZING 84% of those consumers rate it 5 out of 5 stars.

Let the machine do all the work! You can produce up to two 2-pound loaves of healthy, delicious homemade bread in less than 2 hours…. Make a variety of different breads including regular, multigrain, gluten free, rapid whole wheat, and sugar free breads.

Zojirushi Home Bakery Virtuoso Plus Breadmaker


Zojirushi Home Bakery Virtuoso Plus Breadmaker, 2 lb.... loaf of bread, Stainless Steel/Black

Click image to view on Amazon


Example of comments from Zojirushi:

This machine is worth all the accolades it received on line and by consumers…. It is well-made, and a quality product that will provide you with perfect loaves of delicious bread every time!

  • I know the price is approximately 3x that of other bread machines but, it is definitely worth every penny of the extra expense!
  • This machine is worth every penny for those who make their own bread on a regular basis…. I am so pleased with this decision!
  • If you are thinking about purchasing this, but question the price, let’s just say you get what you pay for…. This machine is worth every cent. I couldn’t be happier!
  • If you bake regularly, it is worth it to have such a fine machine….
  • This is by far the best bread machine on the market.
  • If you are looking for a bread maker, this one is the one you need…. Yeah, it costs more but the quality is worth every penny!
  • Great machine…. High price but 100% worth it.

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Zojirushi Is A Good Brand For Coffee Makers

The following Zojirushi Coffee Maker is another of this brand’s products to reach Amazon Choice status and has an excellent 76% of consumers rate it 5 out of 5 stars.

Brew hot or iced coffee with the sleek Zojirushi Maker607 coffee maker…. Whether you love the rich taste of freshly ground beans or cold, crisp iced coffee, this machine has you covered.

Zojirushi Maker607 Coffee Maker, 12-Cup


Zojirushi Maker607 Coffee Maker, 12-Cup, Stainless Black

Click image to view on Amazon


Example of comments from Zojirushi:

I love this coffee maker!!! So easy to use…. The water tank is awesome, just fill it up and set it in (instead of other coffee makers where you pour the water in from above and spill it everywhere.)

  • I love this coffee pot!! One of the features I really like is the water reservoir on the side.
  • It is designed so that you lift it out and fill it with water.
  • With ordinary coffee pots, you fill the carafe and then pour that into the coffee maker.
  • With this one, you fill it to the level you want and set it back on the device.
  • It saves a step and is less messy than other pots.
  • Love Zojirushi products and this one doesn’t disappoint!
  • Excellent auto-drip coffeemaker and it has an easy-fill removable vat that makes it easy to fill without splashing water everywhere.
  • The best coffee maker by far!!! I love all of the settings this offers…. Simple design.
  • This has been in our kitchen serving us for several weeks now and we love its ease of use.
  • The design allows us to fill it without pulling it forward to the edge of the counter like our old machine.

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Zojirushi Is A Good Brand For Indoor Grills

The following Zojirushi Indoor Grill is yet another of this brand’s products to reach Amazon Choice status and has an excellent 76% of consumers rate it 5 out of 5 stars.

Cook tasty, healthy dishes indoors with the Zojirushi EB-DLC10 Indoor Electric Grill…. This stylish indoor grill is equipped with a high powered heating element and a large grilling surface with amazing cooking versatility.

Zojirushi EB-DLC10 Indoor Electric Grill


Zojirushi EB-DLC10 Indoor Electric Grill

Click image to view on Amazon


Example of comments from Zojirushi:

Whenever I need ( or just want) a new appliance I look for Zojirushki first and tend to buy the more (if not most) expensive version…. You do get what you pay for with this company.

  • This is the 6th Zojirushi product I have purchased, and I really enjoy them all, more than any other brand.
  • It’s really better than the other “top-selling” brands I’ve tried over the past 20 years!
  • This is a fantastic indoor grill! It sets up easily, cooks meats, seafood, chicken, and veggies with nice grill marks and flavor.
  • Best of all it is large enough to grill a few steaks, burgers, or chicken breasts and it stores easily in the drawer under my stove.
  • Nothing sticks – better engineering is worth the extra money.
  • Best grill I’ve ever had …if you like indoor grilling this is the best of all.
  • I love this Zojirushi grill that is a high-quality material made in Japan that is heavy-duty coated nonstick steel, which not only does NOT stick the meet to grill but, also makes it so much easier to clean after each use.
  • Zojirushi is the best!
  • The BEST and most convenient indoor grill that works flawlessly.

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In summary, Zojirushi is an amazing brand…. They have been a very popular brand in Japan for decades.

All of their appliances are built to last, and they most certainly know how to build a high-quality product that gets the job done right.

In Japan, Zojirushi is also known as the Elephant Brand because of its elephant logo however what many in the West don’t realize is that ZO actually means elephant in Japanese.

So it literally is the Elephant Brand and the elephant symbolizes strength, intelligence, and familiarity…. All things this brand clearly lives up to.

This brand also features on my best brand lists found here…

  1. Best Coffee Machine Brands: Good, Excellent, & Amazing Brands
  2. Best Grill, Smokers & Griddle Brands: Excellent & Amazing Options
  3. Good Rice Cooker Brands: Excellent & AMAZING Rice Cooker Brands

I can not be more impressed with this brand and would not hesitate to purchase one of their products…. They rate highly, they are of high-quality, they work flawlessly, and they last for many years.

You may also be interested in… Can You Make Oatmeal In Zojirushi Rice Cooker? (Oh… The Taste)Can You Cook Barley In A Zojirushi Rice Cooker? and  Best Indoor Grills For Vegetables (Delectable Grilled Veggies)