Shea Moisture is a natural hair and skincare brand that has a wide range of products that cater to different hair and skin types, and it prides itself on using organic and natural ingredients in its formulations.
Is Shea Moisture a Good Brand?
Many people swear by Shea Moisture products, claiming that they have transformed the look and feel of their hair and skin. The brand has a loyal following, and some customers even say that they would never use any other hair or skincare products again.
However, like any brand, Shea Moisture has its share of detractors. Some customers claim that the products did not work for them and that they experienced negative side effects such as breakouts or allergic reactions. These reviews are a reminder that everyone’s hair and skin are unique, and what works for one person may not work for another.
Overall, when considering whether Shea Moisture is a good brand, it’s important to take into account your own hair and skin type, as well as your personal preferences when it comes to ingredients and fragrances.
With a wide range of product offerings and a focus on natural and organic ingredients, Shea Moisture is a brand worth considering if you’re in the market for new hair or skincare products.
History of Shea Moisture as a Company

The history of Shea Moisture as a company begins with the establishment of Sundial Brands by Richelieu Dennis and Nyema Tubman in 1991. Sundial Brands started as a small company selling Shea butter-based products in Harlem, New York.
Shea Moisture was one of the first brands developed by Sundial Brands and was specifically created to cater to the hair and skin care needs of women of color.
From the beginning, Sundial Brands set out to create a company that would serve the black community and provides economic opportunities for women of color. They were committed to using fair trade ingredients and working with cooperatives in Africa to source their Shea butter.
The company also focused on empowering local communities through education and entrepreneurship programs.
Over the years, Shea Moisture has expanded its product line to include a range of hair and skin care products for men, women, and children. Today, Shea Moisture products are sold in stores across the United States and internationally.
Despite its growth, the company remains committed to its core values of using natural, ethically sourced ingredients and supporting the economic empowerment of women of color.
Shea Moisture’s Core and Potent Ingredients
Shea Moisture is a popular hair and skincare brand that prides itself on using natural ingredients. Here are some of the core ingredients found in many of their products:
- Shea Butter – Shea Moisture’s hero ingredient. It is deeply moisturizing and nourishing for the skin and hair. It is also rich in antioxidants, Vitamin A, and essential fatty acids.
- Raw Shea Butter – unrefined and unprocessed, raw shea butter is even more potent and nutrient-dense than regular shea butter.
- Organic Shea Butter – Shea Moisture uses certified organic shea butter, meaning it is free from harmful chemicals and sustainably sourced.
- Baobab Seed Oil – derived from the fruit of the African baobab tree, this oil is rich in vitamins and antioxidants. It is also deeply moisturizing and helps to improve skin elasticity.
- Avocado Oil – a rich source of Vitamin E and fatty acids, avocado oil helps to deeply moisturize and nourish the skin and hair.
- Black Castor Oil – packed with fatty acids, this oil is deeply moisturizing and helps to promote healthy hair growth.
- Coconut Oil – a popular ingredient in hair and skin care products, coconut oil is moisturizing, nourishing, and has antimicrobial properties.
- Peppermint Oil – known for its ability to soothe the scalp and promote hair growth, peppermint oil is also refreshing and invigorating.
- Hyaluronic Acid – a powerful humectant, hyaluronic acid helps to deeply moisturize the skin and improve its texture.
Overall, Shea Moisture’s choice of ingredients is focused on providing deep hydration and nourishment to the skin and hair, while also being sustainable and environmentally friendly.
Shea Moisture Hair Products: A Closer Look
Shea Moisture is a leading hair and skincare brand that uses natural ingredients to provide effective solutions to common hair and skin issues. Some of their most popular hair products include shampoos, conditioners, curl creams, leave-in conditioners, and hair vitamins.

Shampoo and Conditioner
Shea Moisture’s shampoos and conditioners are formulated with natural ingredients like shea butter, coconut oil, and hibiscus flower extract to nourish and cleanse the hair. They cater to different hair types, including curly, coily, and straight hair, and are free of sulfates, parabens, and other harmful chemicals.
Curl Creams and Leave-in Conditioners
For those with curly or coily hair, Shea Moisture offers a range of curl creams and leave-in conditioners to define, moisturize, and protect the curls. These products contain ingredients like coconut oil, hibiscus flower extract, and silk protein to hydrate and strengthen the hair, while also preventing frizz and breakage.
Hair Vitamins and Beard Oil
Shea Moisture also offers hair vitamins and beard oil to promote healthy hair growth and nourish the beard. Their hair vitamins contain biotin, which helps strengthen the hair and nails, while their beard oil contains ingredients like maracuja oil and shea butter to hydrate and soften the beard.
Shea Moisture’s Effective Ingredients
One of the key reasons for Shea Moisture’s popularity is its use of natural and effective ingredients. Some of their commonly used ingredients include shea butter, coconut oil, castor oil, and jojoba oil, which are known for their moisturizing and nourishing properties.
Mineral Oil
One ingredient that Shea Moisture avoids using in their products is mineral oil, which is a petroleum-derived oil that can clog pores and cause skin irritation. Instead, they use natural oils that are better suited for the hair and skin.
Apple Cider Vinegar
Another ingredient used in some of Shea Moisture’s products is apple cider vinegar, which is known for its cleansing and clarifying properties. It helps to remove buildup from the hair and scalp, while also restoring the hair’s natural pH balance.
Bar Soap and Body Washes
Shea Moisture also offers a range of bar soaps and body washes that are made with natural ingredients like shea butter, coconut oil, and African black soap. They are free of sulfates, parabens, and other harmful chemicals, and are suitable for all skin types.
Body Creams and Lotions
To hydrate and nourish the skin, Shea Moisture offers a variety of body creams and lotions that are formulated with natural ingredients like shea butter, coconut oil, and avocado oil. They are ideal for dry and sensitive skin, as they provide long-lasting moisture without causing irritation.
Drunk Elephant T.L.C. Glycolic Body Lotion
In addition to their own products, Shea Moisture also offers a curated selection of products from other brands, such as the Drunk Elephant T.L.C. Glycolic Body Lotion. This lotion contains glycolic acid, which helps to exfoliate and brighten the skin, while also improving its texture and tone.
Shea Moisture’s Effectiveness on Different Hair Types
Shea Moisture is a popular brand of hair care products that are known for their effectiveness on different hair types. Specifically, Shea Moisture products can be especially effective for those with coarse hair types, as the brand’s formulations often include ingredients that can help soften and moisturize coarse strands.
Additionally, Shea Moisture products are also well-suited for those with curly hair types, as they often include ingredients that can help define and enhance natural curls. This can be particularly helpful for those who struggle with frizz or dryness in their curls.
Shea Moisture may also be helpful for those with low-porosity hair and high-porosity hair, as the brand’s products can help provide the appropriate level of moisture and hydration for each hair type. This can be particularly helpful for those who struggle with hair that is either too dry or too greasy.
For those with colored hair and damaged hair, Shea Moisture may also be a good choice, as the brand’s products can help restore and repair damaged strands. This can be particularly helpful for those who have undergone constant color treatments or other chemical processes that can cause damage to the hair.
When using Shea Moisture products, it is important to develop a haircare routine that works well for your individual hair type and needs. This may involve using a variety of different products, such as shampoos, conditioners, hair masks, and styling products to achieve the desired results. Additionally, it is important to pay attention to the ingredients in each product and choose formulations that are best suited for your hair type and needs.
Shea Moisture and the Natural Hair Community
Shea Moisture is a beauty brand that has become synonymous with inclusivity in the natural hair community. The company has made a name for itself by creating products specifically for a wide range of hair textures and types, and by prioritizing the needs and preferences of its diverse customer base.
Shea Moisture also values the importance of representation in beauty content, both in terms of the models and influencers it chooses to work with and in its messaging and branding.
The company has partnered with Curl Centric, a popular platform that celebrates natural hair and provides resources and information for those on their natural hair journey. By working with Curl Centric, Shea Moisture has further cemented its commitment to creating a positive and empowering community for natural hair enthusiasts.
Additionally, Shea Moisture has made strides in being an inclusive employer, with a diverse workforce that reflects the diversity of its customer base. The company continues to make efforts in creating a positive impact through its social and environmental practices, such as its Community Commerce program which invests in women-owned businesses in underprivileged communities around the world.
Overall, Shea Moisture’s dedication to inclusivity in every aspect of its business has made it a beloved brand in the natural hair community and beyond.
The Inclusivity of Shea Moisture as a Company
Shea Moisture, as a larger company, is known for its commitment to inclusivity and diversity. The company’s mission is to create products that cater to people of all hair types, skin types, and ethnicities.
Shea Moisture’s approach to inclusivity is reflected in its product lines, which are free of harmful chemicals and are specifically designed to provide quality care and nourishment to all hair and skin types. Additionally, Shea Moisture has been actively involved in promoting positive self-image, empowerment, and confidence among its customers.
What are Customer Experiences of Shea Moisture Products?
Customers who have used Shea Moisture products have praised the company for its natural ingredients, outstanding results, and affordability. Many have noted how Shea Moisture’s products have transformed their hair and skin, helping them overcome issues such as dryness, breakage, and uneven skin tone.
Customers have also appreciated the company’s commitment to sourcing its ingredients ethically and supporting small businesses in Africa and other parts of the world.
What is Shea Moisture’s Honored Beauty Secret?
Shea Moisture’s honored beauty secret is its use of shea butter, a natural ingredient that has been used for centuries in African beauty traditions. Shea butter is prized for its nourishing qualities and its ability to soothe and protect the skin and hair.
Shea Moisture’s commitment to using high-quality shea butter is reflected in its product lines, which feature a range of skincare, haircare, and body care products that incorporate this versatile ingredient. By doing so, Shea Moisture honors and celebrates African beauty traditions while providing quality products to its customers.
Conclusion: Is Shea Moisture A Good Brand
After analyzing factors such as key ingredients, target hair types and concerns, product effectiveness, and consumer feedback, it can be concluded that Shea Moisture is a good brand overall. Their products are formulated with natural ingredients and cater to a diverse range of hair types and textures.
They offer deep conditioners, leave-in conditioners, and other hair care products that are effective and provide noticeable results. However, it is important to note that some individuals may experience issues such as oily or irritated skin due to the dense texture of some products or the sweet scent in some of their formulations.
It is recommended to do a patch test and read ingredient labels carefully before use. Overall, Shea Moisture is a reputable brand with a strong focus on natural ingredients and catering to a diverse range of hair types and concerns.

Allan Wilson who in the offline world has an extensive background working in research, analyzing statistics, improving work processes, team leading, and implementing training to improve results and now thanks to more than 3 years dedicated to this site is now also a highly regarded researcher of brands.
Allan has a long history of developing brands online way back before blogging existed creating websites using HTML code in Notepad. Allan established brands in the Info Product Marketing arena such as infoproductmarketing, ebookresellerkit, reprintrightsmarketing, along with many other successful websites (and a few failures along the way). Allan has also authored numerous ebooks, owned and operated membership sites, created eLearning courses, and more.