Movado is a reputable watch brand that has been around for over 135 years. The brand is known for producing high-quality timepieces that are both stylish and functional.

Movado watches are often praised for their unique and minimalist designs that make them stand out from other luxury watch brands.
Additionally, Movado uses high-quality materials in their watches, including durable and scratch-resistant sapphire crystal, Swiss-made movements, and premium metals like stainless steel and gold.
Is Movado a Good Watch Brand?
Movado is considered a good watch brand by many watch enthusiasts and collectors. The brand has a long history of producing high-quality watches and has won several prestigious awards for its innovative designs and craftsmanship.
Movado watches are often seen as a great investment for those who appreciate fine timepieces and want a watch that will last for years to come.
While the brand is not as well-known as some other luxury watch brands, its reputation for producing high-quality watches at a reasonable price point has made it a favorite among many watch collectors.
Our Movado Brand Ratings – 79/100
Criteria | Rating (out of 10) | Description |
---|---|---|
Reputation and Trustworthiness | 9 | Movado has a strong reputation for producing high-quality watches. The brand has been around for over a century and is well-respected in the industry. Movado watches are often associated with luxury and precision, which contributes to their trustworthiness. However, there have been occasional controversies surrounding the authenticity of some Movado watches, which slightly affects the rating. |
Quality and Durability | 8 | Movado watches are known for their excellent craftsmanship and attention to detail. The brand uses high-quality materials in their timepieces, ensuring durability and longevity. While Movado watches are generally reliable, some users have reported occasional issues with the movement or functionality of their watches, which slightly affects the rating. |
Innovation | 7 | While Movado has a rich history and is renowned for its iconic Museum Dial design, the brand’s innovation in recent years has been relatively modest compared to some of its competitors. Movado watches often prioritize classic and timeless designs over cutting-edge features and technologies. However, they occasionally introduce new collections or collaborations that showcase some level of innovation, but it is not a central focus of the brand. |
Customer Support | 9 | Movado provides excellent customer support, with a dedicated service team that is responsive and helpful. They offer warranty coverage for their watches and assist customers with repairs, replacements, and general inquiries. Movado’s commitment to customer satisfaction contributes to their positive rating in this category. |
Value for Money | 6 | Movado watches are positioned in the luxury segment of the market, which means they come with a higher price tag. While they offer good quality and craftsmanship, some consumers may find the pricing to be relatively high compared to other brands with similar features. Movado’s value for money rating is affected by the perception that you pay a premium for the brand name and design. |
Sustainability and Ethical Practices | 6 | Movado has made some efforts to promote sustainability and ethical practices in their operations. They have implemented responsible sourcing of materials and have taken steps to reduce their environmental impact. However, there is room for improvement in terms of transparency and further initiatives related to sustainability, which affects the rating in this category. |
Brand Authenticity | 8 | Movado has a strong brand identity and authenticity. Their iconic Museum Dial design, with its minimalist aesthetic and single dot at 12 o’clock, has become a recognizable symbol of the brand. Movado has maintained a consistent brand image over the years, contributing to their positive rating in this category. |
User Experience | 9 | Movado provides a good user experience overall. Their watches are designed with simplicity and ease of use in mind. Movado offers a range of models with different functionalities, ensuring that users can find a watch that suits their preferences. The user interface on Movado watches is intuitive, making it easy for customers to operate and enjoy their timepieces. |
Longevity and Stability | 8 | Movado has a long history as a watchmaker, which reflects its longevity and stability as a brand. They have weathered various economic cycles and have managed to maintain a presence in the luxury watch market. While the brand has faced challenges and changes over time, they have shown resilience and adaptability, contributing to their positive rating in this category. |
Industry Recognition and Awards | 7 | Movado has received recognition and awards within the watch industry. Their designs have been praised for their aesthetic appeal and innovation, although they may not be at the forefront of industry accolades. While not the most awarded brand, Movado’s contributions and achievements in the watch industry contribute to their rating in this category. |
Movado’s History and Heritage

Movado is a Swiss luxury watch brand that has a rich history spanning over a century. The company was founded in 1881 by Achille Ditesheim. In 1905, Ditesheim launched the iconic “Polyplan” watch, which had a curved, rectangular case that was ahead of its time.
The watch became a hit, and by the 1920s, Movado had become one of the leading watchmakers in Switzerland.
In 1983, the company was acquired by Gedalio Grinberg, who had a vision to make Movado a global brand. Grinberg’s son, Efraim Grinberg, took over the company in 1991, and under his leadership, the North American Watch Corp was created to distribute Movado’s watches in the US.
In 1999, the company officially changed its name to Movado Group Inc. and went public on the New York Stock Exchange.
Today, the company’s portfolio includes several world-renowned watch brands, and Movado watches are sold in over 100 countries.
Movado’s Swiss heritage and commitment to excellence are evident in every watch they produce.
The company’s designs are timeless and innovative, and their watches are renowned for their precision and reliability. Movado’s history and heritage have made it one of the most respected and sought-after watch brands in the world.
The Museum Watch: An Iconic Design
The Museum Watch is a minimalist timepiece with a single dot dial that has become an iconic design over the years. The watch was first created by Nathan George Horwitt in 1947 and was inspired by the Bauhaus movement, which focused on functional design and simplicity.
The Museum Watch has a classic design that has stood the test of time, and it has become a permanent fixture in many prestigious design collections around the world. The timepiece has also been referred to as the “Time Sculpture” due to its unique and artistic appearance.
The watch’s dial features a single dot at the 12 o’clock position, representing the sun at high noon. The remaining hours are represented by a simple black line, creating a minimalist and elegant design.
The Museum Watch is available in a variety of styles, including leather bands, stainless steel, and gold-plated options.
The Museum Watch has become a symbol of modern design and is widely recognized and respected for its unique and timeless aesthetic. The timepiece is an excellent representation of the principles of the Bauhaus movement and continues to inspire modern designers today.
Movado’s Watch Collections and Design Variety

Movado is a prestigious brand of timepieces that presents a remarkable variety of watch collections that cater to different styles and preferences. The company produces models that range from minimalist and classic designs to more modern and stylish designs.
One of the signature elements of Movado’s watches is their minimalist approach. The company is known for its iconic Museum Dial design, which features a single dot at 12 o’clock to symbolize the sun at high noon.
This design is present in multiple collections, including the Museum Classic, Museum Sport, and Museum Modern.
However, Movado’s watch collections also present a diverse range of styles and designs suitable for different occasions and lifestyles. For example, the Bold Collection features bold and colorful designs that are eye-catching and stylish, perfect for a night out or a social event.
On the other hand, the Heritage Collection showcases classic and timeless designs that are perfect for a more formal occasion.
Movado also offers a collection of sports watches designed to meet the demands of outdoor activities and sports. These watches feature durable materials, such as stainless steel, and innovative features like chronograph functions and water resistance.
In addition to these collections, Movado also offers a variety of pocket watches that display the same level of craftsmanship and attention to detail as their regular line of watches. These pocket watches are perfect for those who appreciate unique and vintage items.
Overall, Movado’s watch collections offer a wide variety of designs and styles suitable for different preferences and occasions. Whether you’re looking for a minimalist or a more elaborate design, Movado has a collection that will match your style.
Movado Group’s Portfolio of Brands
Movado Group is a luxury watch company that specializes in creating high-quality timepieces. The company has a diverse portfolio of brands that cater to different segments of the market, including Tommy Hilfiger, Olivia Burton, Hugo Boss, Calvin Klein, Scuderia Ferrari, and Raymond Weil.
Each brand has its unique style and design, and they are targeted towards different audiences. Tommy Hilfiger, for instance, is known for its preppy and timeless designs, while Olivia Burton is renowned for its feminine and vintage-inspired pieces. Hugo Boss, on the other hand, offers contemporary and sleek designs for the modern man.
Calvin Klein, Scuderia Ferrari, and Raymond Weil also offer their unique range of watches, with Calvin Klein showcasing minimalist and elegant designs, Scuderia Ferrari catering to racing enthusiasts with its sporty and dynamic pieces, and Raymond Weil showcasing traditional and classic watch designs.
Movado Group’s portfolio of brands ensures that they have something for everyone, catering to different tastes, preferences, and budgets. With a strong reputation for quality and attention to detail, the company continues to attract watch enthusiasts from all over the world.
Movado’s Quality and Craftsmanship
Movado is a Swiss watchmaker with a long and storied history of producing high-quality, beautifully crafted timepieces. The company is known for its precision movements, which are all Swiss-made and often feature automatic or mechanical designs.
Additionally, many of Movado’s watches are constructed using premium materials such as stainless steel cases and Gorilla Glass, which offers exceptional scratch resistance and durability.
The company also offers a range of strap options, including leather and stainless steel bracelets, to provide both functional and aesthetic flexibility to its customers.
All of these factors contribute to Movado’s reputation for producing some of the finest Swiss watches in the world, and make its timepieces a popular choice among discerning watch enthusiasts everywhere.
Movado Price Range and Affordability
Movado offers a range of timepieces that cater to different categories of watch enthusiasts. Movado offers high-quality timepieces that are affordable, as well as a range of luxury Swiss watches for those who are willing to splurge on a luxury watch.
The Movado price range falls within the affordable luxury watch category, with most watches priced between $100 and $300. For those who are looking for a more affordable option, Movado offers a range of timepieces that are priced below $100.
The affordability of Movado watches does not mean that they compromise on quality. Movado is known for its attention to detail, precision engineering, and durable materials. All Movado timepieces are built to the highest standards, making them reliable and long-lasting.
For those who want to invest in luxury watches, Movado offers a range of exquisite timepieces that exemplify the brand’s commitment to quality and style. These luxury timepieces are designed with high-end materials and sophisticated features, making them worth the investment for watch enthusiasts who appreciate the finer things in life.
Movado Smartwatches and Technological Innovations
Movado is a luxury watch brand that has recently entered the smartwatch market with the Movado Connect. The Movado Connect is an expensive smartwatch that combines high-end design with advanced technological features.
One of the key technological innovations in the Movado Connect is the use of Gorilla Glass, a particularly strong and durable glass material that offers superior scratch resistance. This is particularly important for a watch that will be worn daily and may face a lot of wear and tear.
The Movado Connect also offers a number of other advanced features, including a perpetual calendar, which automatically adjusts for leap years and other calendar adjustments. It also features a tachymeter scale, which is used to measure speed over a known distance.
Additionally, the Movado Connect offers a range of different bracelet types, including leather, stainless steel, and silicone, allowing users to customize their device to their personal preferences.
Movado Awards and Recognition
In 1958, Movado received an award from the Industrial Designers Society of America for their Museum Watch design.
This prestigious award recognized the innovative and minimalist design of the watch, which has since become an iconic piece in the world of horology.
This award helped cement Movado’s reputation as a leader in the luxury watch industry and set the stage for numerous other awards and recognitions in the years that followed.
Today, Movado remains a favorite among collectors and enthusiasts alike, and continues to garner international acclaim for their inspired designs and meticulous craftsmanship.
Comparing Movado to Other Watch Brands
Movado is a Swiss luxury watch brand known for its simplistic and modern design. However, when compared to other watch brands in the market, such as Patek Philippe, Audemars Piguet, Piaget Business, and American luxury watchmaker companies, there are some notable differences.
Patek Philippe is a brand that is highly regarded for its complicated mechanical watches and has a strong reputation for heirloom pieces that can be passed down through generations.
Audemars Piguet, on the other hand, is celebrated for its avant-garde designs and high level of craftsmanship. Piaget Business, also a Swiss luxury watch brand, is known for its exceptional quality and creativity in watchmaking.
Lastly, American luxury watch brand companies such as Rolex and Omega are known for their precision and durability.
In comparison to these brands, Movado’s emphasis on design and affordability sets it apart. While Movado’s watches are still considered luxury items, they are generally priced lower than those offered by other high-end luxury brands.
Additionally, Movado’s watches are often more minimalist and focused on design rather than intricate complications, making them a popular choice for those who value modern and sleek aesthetics.
Overall, while each of these watch brands has its unique selling point, Movado’s emphasis on design and affordability makes it a popular choice for those seeking a luxury watch option that is still within their budget.
Conclusion: Movado’s Place in the Watch Industry
Whether you’re looking for a traditional watch with Swiss movements or a fashion watch brand with a simple, modern design, there are a wide variety of beautiful timepieces available to suit any taste and budget.
For those who appreciate the timeless elegance of classic timepieces, there are iconic watches like the Rolex Submariner, Omega Speedmaster, and Tag Heuer Carrera. These watches are known for their stylish, traditional designs and accurate timekeeping capabilities.
For those who prefer a more modern aesthetic, there are a number of fashion watch brands that offer sleek, minimalist designs at an affordable price point. From Daniel Wellington to MVMT, these brands have become increasingly popular in recent years for their on-trend styles and affordable prices.
Of course, one of the most popular types of timepieces on the market today are automatic watches. These watches use the natural movement of the wearer’s wrist to power the watch, rather than relying on a battery. Many high-end watch brands offer automatic watches with Swiss movements, which are renowned for their quality and precision.
Regardless of your personal style or budget, there are a wide range of timepieces available to suit your needs. Whether you’re looking for a traditional, elegant watch or a modern, trendy timepiece, there is sure to be a watch out there that will fit your style perfectly.