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Is Hitachi a Good Brand?

Hitachi is a well-recognized brand that comprises a large number of subsidiaries and overseas corporations…

Based in Tokyo, it is one of the largest corporations in the world, with over 320,000 employees and 20,000 products worldwide. The brand has come a long way since its humble beginnings in 1910.


Hitachi’s history dates back to 1910 when Odaira Namihei opened up an electrical repair shop in northeast Tokyo.

While repairing machinery at the copper mine, Odaira started to experiment with his own designs and ultimately manufactured a 5-horsepower electric motor – the first domestically produced motor of its kind.

He then founded his own company in 1912 and named it Hitachi (Sunrise). The brand’s name is a combination of two kanji characters ‘hi’ and ‘tachi’. The character ‘hi’ means ‘sun’ and ‘tachi’ refers to ‘rise’.

In its early years, Hitachi focused on manufacturing industrial machinery and heavy electrical equipment. After World War II, the brand was central to the reconstruction of Japan’s industrial base, especially the power generation.

Throughout the years, Hitachi placed a strong emphasis on research and development.

The brand’s presence became universal in everything from nuclear reactors and computer-aided control systems for trains to digital cameras, fax machines, and fiber-optic data-transmission equipment.

Hitachi has since grown to be one of the most recognized names in virtually every industry.

What Makes Hitachi a Good Brand?

The following are some key factors that make Hitachi a good brand:


Globally Recognized Multi-Industry Giant

Hitachi is one of the world’s largest companies with a long and rich history of global presence, financial strength, and innovation.

It operates numerous business segments i.e. Digital Media and Financial Services, Automotive Systems and Equipment, Social Infrastructure, Information and Telecommunication Systems, among others.

All Hitachi companies are guided by the Hitachi spirit of sincerity and harmony.

You can see their global website here.

Diverse Range of Products and Services

Hitachi offers a diverse range of products and services. Its massive product line ranges from nuclear power systems and data transmission equipment to kitchen appliances and consumer electronics and everything in between.

Some of its popular product and service niches include home electronics, financial and business services, automotive systems, high functional materials and components, scientific and laboratory equipment, electronic devices and equipment, industrial systems, and infrastructure systems.

Hitachi also operates subsidiaries in the cable and wire, chemical, and metal industries.

Their US website can be found here.


At the Forefront of Innovation

Hitachi contributes to society through the development of original, superior technology and products.

The brand excels at delivering innovations that answer the various challenges of society and inspire the world.

It’s able to craft complex solutions that seamlessly integrate with one another to form an innovative technology platform for clients to promote the growth of their business.

The Bottom Line

From the above information, it becomes pretty clear why Hitachi is the primary choice of many consumers and businesses.

With 110 years of experience in operational technologies and more than 60 years of expertise in information technologies, Hitachi combines the digital and physical to help power a sustainable global society in the IoT era.

Not only is it one of the largest corporations in the world, but it is also one of the most well-recognized brands thanks to its commitment to creating economic, environmental, and social value for its customers.

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