ASICS is one of the world’s best known and respected athletic shoe brands. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan under the name Onitsuka Tiger, the company catered to athletes of all levels and sports disciplines.
In 1977 it was renamed ASICS, a Latin acronym for “Anima Sana In Corpore Sano,” which means “a sound mind in a healthy body.”
Asics has excellent ratings according to my top 10 criteria. Let’s take a look…
| Criteria | Rating out of 10 | Description |
|---|---|---|
| Reputation and Trustworthiness | 9 | Asics has a strong reputation in the market, known for producing high-quality and reliable products. They are trusted by runners worldwide. |
| Quality and Durability | 9 | Asics is well-regarded for the quality and durability of their shoes. They use premium materials and incorporate advanced technologies. |
| Innovation | 8 | Asics continuously strives for innovation, integrating new features and technologies into their footwear to enhance performance and comfort. |
| Customer Support | 8 | Asics provides good customer support, addressing queries and concerns promptly. They have a solid reputation for resolving issues satisfactorily. |
| Value for Money | 7 | Asics shoes are often considered a good investment due to their quality and performance. However, they can be relatively more expensive compared to some other brands. |
| Sustainability and Ethical Practices | 7 | Asics has made efforts to improve their sustainability practices, but there is room for further improvement. They have been rated “Not Good Enough” in terms of sustainability by Good On You. |
| Brand Authenticity | 8 | Asics maintains brand authenticity by consistently delivering on their promises and focusing on their core values of performance and innovation. |
| User Experience | 9 | Asics shoes offer a comfortable and supportive user experience, designed to cater to the needs of different types of runners. |
| Longevity and Stability | 9 | Asics has been a well-established brand for decades, indicating their longevity and stability in the market. They have maintained their position as a leading running shoe brand. |
| Industry Recognition and Awards | 9 | Asics has received industry recognition and numerous awards for their running shoe innovations and performance. They are highly regarded within the running community. |
Is Asics a Good Brand?
Asics is one of the top rated brands when it comes to quality athletics gear – comprising both styles as well as functionality which is what most athletes look for these days.
With its top level technology infused into all its products plus its dependable customer service policy, there’s no doubt why this brand is seen as one of the best in its field.
Asics designs have been tested time and time again to ensure they provide optimal support, comfort, and performance while being extremely durable.
The company’s range of products covers many different sports, such as running, trail running, basketball, tennis, volleyball, and more.
Asics also produces some of the best endurance gear around such as its Gel-Nimbus series which has been a long standing favorite amongst athletes looking for cushioned shoes for those long distance runs.
Even those who are just starting out can find great options from the brand in terms of quality and comfortability without needing to worry about their budget.
In terms of customer service and reliability, Asics has consistently been ranked high with most customers expressing satisfaction with their purchases – citing that they have got great value at a reasonable price point.
The company also offers free returns within 30 days should there be sizing or product-related issues – making it hassle free to get a replacement or return process underway if necessary.
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ASICS Comfort and Cushioning
ASICS Comfort and Cushioning technologies are designed to combine cushioning, shock absorption, and stability to create an ultra-plush yet highly responsive ride.
From their trademarked FlyteFoam™ midsole foam to their celebrated GEL® cushioning, these systems work together to provide improved support and a much smoother stride.
The midsole contains dual-density foam that’s designed with a softer material beneath the heel and a firmer one beneath the forefoot for maximum impact protection from the point of contact through full-body motion.
On top of that are strategically placed GEL® cushioning units that provide exceptionally cushioned response underfoot – even on longer runs.
The upper of most ASICS running shoes have been crafted with breathable materials that help keep your feet dry as you move; this adds another layer of comfort to every stride. Meanwhile, special sound mind comfort saddle straps offer extra stability for those who need it.
For maximum comfort in any terrain or situation, ASICS Comfort and Cushioning offers abundant cushioning throughout the entire footbed – resulting in a soft but bouncy ride that keeps you feeling lightweight during fast-paced training sessions or highly efficient runs.
With ample cushioning accompanied by enhanced guidance features in all directions, you can confidently take your performance to new heights knowing that ASICS Comfort & Cushion Systems will ensure you reach each one in maximum comfort and style!
ASICS Footwear Materials and Durability
ASICS footwear is designed to provide maximum durability, comfort, and cushioning for running. ASICS utilizes a collection of specialty materials depending on the type of shoe and purpose.
For example, high-quality abrasion rubbers like Aosta 7.0 are usually found at the outsole to enhance grip and durability from wear and tear when running outdoors.
The rubber outsole also helps with shock absorption. Mesh material is often used in the upper layer of the shoes to keep feet dry and comfortable while providing breathability during long runs.
Recycled materials are now being utilized more by ASICS as they strive to increase sustainability by lowering waste and creating sustainable design practices within their production process.
ASICS flagship running shoe line FlyteFoam Propel provides superior cushioning while being lightweight at 8 ounces so you can feel faster as you run without feeling weighed down by your shoes.
Other cushioning technologies such as FlyteFoam Blast, Lyte, and Turbo are combined with an Aosta 7.0 high-density rubber outsole for above average durability in any weather condition or terrain, even off-road trails.
And finally, some models come with a 6-month durability guarantee which offers peace of mind that your shoes will last through many miles!
So whether you’re looking for outstanding feats of performance with plenty of cushioning or lightweight yet durable shoes for just about any terrain – ASICS has something for everyone – from casual runners all the way to professional athletes!
ASICS Shoe Technology
ASICS shoe technology is a specific type of shoe engineering developed by the footwear company ASICS. It features innovative technological features like gel cushioning, mesh uppers, and gender-specific features that provide an enhanced running experience.
For example, their proprietary Dynamic Mesh upper material provides breathability, comfort, and flexibility, while their Fresh Foam midsole offers impact resistance and cushioning for a smoother ride.
The key feature of ASICS’ shoe technology is its use of gender-specific components to increase performance: men’s shoes are designed with added support and stability in mind, while women’s shoes are tailored for improved responsiveness and agility.
Other technologies included in the design focus on accuracy when it comes to cushioning, shock absorption, and durability.
Therefore, ASICS’ advanced shoe technology provides athletes with maximum quality performance products through research-driven design, helping them to reach their goals quickly and comfortably.
Through this combination of gender-specific features and cutting edge materials, ASICS ensures that their shoes provide optimal benefits across each segment of the running population.
ASICS Foot Type and Stability
ASICS Foot Type and Stability is an approach to foot type categorization and stabilization, developed by the sports apparel company, ASICS. This system divides feet into two foot types, wide or narrow feet. It also helps identify what kind of trainer is best for a particular individual’s unique gait cycle.
The ASICS Foot Type provides improved foot security for individuals with wide or narrow feet. By creating specific trainers with plenty of stability and comfort features, those shoes improve ankle-joint flexibility and natural ankle movement during the running gait cycle.
These features work together to improve stability control during natural movement patterns as well as personal preferences when picking out a comfortable shoe for any activity.
The ASICS Foot Type also provides insight into important areas of footwear design such as impact absorbency, breathability, and weather protection in order to make sure each person’s shoe is tailored to their individual needs while performing their favorite activities.
With the right pair of trainers, it not only helps focus on eliminating existing imbalances between the left and right human legs but also allows discovering strengths which can be used to steadily progress towards becoming an even better runner over time.
ASICS Models
ASICS is a Japanese global manufacturer of sports apparel and accessories, most notably known for their performance running and training shoes.
Each ASICS model has been designed to be versatile, durable, and supportive to ensure peak performance no matter the activity or surface you’re tackling.
Whether you’re in search of the perfect running shoe or casual footwear for everyday wear, ASICS has something that suits all levels of fitness and style.
The ever-popular ASICS Gel-Kayano are a classic example featuring midsole cushioning and enhanced support while the lightweight Asics Gel-Pulse is an excellent choice when it comes to fleet of foot feeling.
For everyday training pursuits both the ASICS GT-2000 and Asics Gel-Nimbus models have shock absorbing midsoles as well as suitable cushioning for long distance runs and comfort around town.
Highly technical shoes such as the ASICS Gel Quantum 90 provide extra stability during rigorous activities such as basketball, football, or tennis whilst fan favorite ASICS court models such as the Asics Superblast are best suited for indoor focuses play such as volleyball, squash, or badminton.
For those runners who prefer minimalist appeal then lightweight choices like the NovaBlast offer exceptional options with enhanced flexibility from heel strike to toe off which can promote a more powerful push off phase whilst still providing reliable cushioning throughout your run.
Alternatively, if the maximal cushion is what you’re after then shoes like the Asics MetaSpeed Sky have been developed with improved CloudWave technology which promises support on long distance adventures without compromising on stability or breathability in order to ensure your sneakers remain fresh even after extended use.
With so many options available it can sometimes be overwhelming knowing which shoe would work best for your purpose but with reflection on individual body mechanics an informed decision can be made when choosing a pair of ASICS shoes!
ASICS Sustainability
ASICS is committed to sustainability, aiming to reduce its environmental footprint and promote the use of recycled materials. It recognizes that the future involves making more ethical decisions, from production processes through to packaging.
The company has invested in an integrated supply chain solution – “The ASICS 360degree Environmental Footprint Calculator platform” – which helps identify areas where it can move forward to create a more sustainable working environment.
This also helps deliver accurate data needed for decision-making on reducing waste and harmful emissions such as CO2/GHG gases.
In addition, as part of its commitment to recycling materials, the company works closely with partner organizations EcoCircuito and Magic Cancer Bus, which repurpose used textiles into welfare items such as quilts and sanitary napkin bags with biodegradable liners.
In order to achieve greater sustainability, ASICS has also installed LED lighting throughout its distribution centers and offices worldwide as well as energy-saving HVAC systems in its US-based warehouses.
Furthermore, the company plans to use advanced digital technologies such as RFID tracking system with iBeacon devices for supply chain optimization and product life cycle management, helping mitigate greenhouse gas emissions associated with transportation and logistics operations.
Lastly, ASICS works closely with its stakeholders to further promote a sustainable lifestyle by ensuring that the waste generated by factories meets standards for quality control throughout their operation stages – from intake through disposal – including proper handling of hazardous chemicals and other waste products.
In doing so, ASICS creates a culture of responsibility at all stages of production while taking steps to take care of our oceans and reduce plastic pollution.
ASICS Comparison with other Shoe Brands
ASICS is one of the most popular footwear brands that offer an array of stylish and comfortable shoes at competitive prices. Whether you are looking for casual, heavy-duty, or light shoes, ASICS has something to fit your needs and style.
With a wide selection of tennis shoes and customer demand increasing rapidly, it is no surprise that ASICS have become the go-to choice for many people looking for a perfect fit.
When it comes to ground-friendly and lighter tennis shoes, ASICS provides one of the best options available on the market. Durable and sleek design offers great quality even after months of wear, making it an ideal choice for athletes who need a reliable shoe.
The best part about choosing ASICS as your preferred shoe brand is that they provide customers with a variety of colors and designs that are sure to improve your look as well. With an affordable price range and good value for money, ASICS has developed a loyal customer base who appreciate its commitment to innovation in their products.
Whether you are searching for a new pair of sports shoes or just want some stylish options for casual purposes, the collection from ASICS is sure not to disappoint you.
So why wait? Compare different models using our comparison tool and get your hands on the perfect pair today!
Conclusion: Is Asics A Good Brand
In conclusion, ASICS offers excellent quality shoes for a variety of different needs. Whether you’re looking for a lightweight shoe or a flagship shoe that provides extra support, ASICS has something for you.
The shoes are designed with superior comfort and cushioning in mind, making them an ideal choice for distance runners, neutral runners, and people with wider feet or unique foot shapes. Some of the more popular models include the ASICS Nilvelast and the Gel-Cumulus 23.
Both shoes provide breathable mesh as well as Dual-Density midsole cushioning to promote natural gait transitions while maintaining superior comfort. Asics also offers football cleats, providing customers with an even greater selection of top-of-the-line quality shoes to choose from.
Whether it’s a marathon training shoe or an everyday trainer, Asics is a go-to brand for high quality footwear that meets the needs of many types of athletes at all levels.
With stylish designs, superior craftsmanship, and innovative design features like rearfoot gel technology and flytefoam propulsion cushioning—Asics is a trusted name in athletic footwear that will keep you healthy and performing at your peak.
