When it comes to southern fashion, there are a number of iconic brands that stand out above the rest. The south is full of tradition and cultural pride, so having a wardrobe that reflects those values is essential.
Southern clothing brands evoke a spirit of tradition and authenticity. They are steeped in Americana, proudly celebrating the past while referencing current choices and trends.
Many of these heritage brands have remained family-operated for generations, helping to keep the culture alive yet also offering cost-effective apparel. Here are some of the best southern clothing brands available:
What are the Best Southern Clothing Brands?
Tory Burch takes inspiration from her Texas roots when creating stylish clothing with a hint of cowboy flair. She combines prints from handcrafted quilts with vibrant colors to create eye-catching looks perfect for any occasion. From blouses to shorts, her collection has something for everyone.
Southern Marsh is one of the most famous Southern clothing brands in the United States. The brand was born out of a shared love for the outdoors between two college friends in 2003. Based in Shreveport, Louisiana, they are inspired by Southern culture, nature, and tradition.
Featuring traditional patterns like seersucker and gingham, along with cutting-edge looks like camouflage, Southern Marsh designs stylish apparel for those who lead an active sporting lifestyle or have an appreciation for classic Southern style.
Simply Southern offers comfortable and stylish apparel with unique prints. They specialize in tees, sweatshirts, shorts, accessories such as hats and bags, plus much more.
Southern Attitude also has a unique selection of wacky printed t-shirts and bumper stickers that showcase your distinctly southern attitude.
If you’re looking for classic pieces made from quality materials, Southern Clothing is the perfect place to shop.
Cutter & Buck is a reliable brand known for supplying classic staples that will stand the test of time. From button-ups and sweaters to jackets and polos, they offer items perfect for all seasons that truly exemplify the laidback vibes of the South.
Fieldstone offers high-quality t-shirts, tops, and bottoms in a range of colors, patterns, and sizes to fit your individual style. Check out their signature mesh baseball cap for added comfort.
Heybo is renowned for stylishly expressing southern pride with bold colors and classic designs like plaid button-down shirts for men and women.
It’s A Girl Thing specializes in casual looks ranging from tanks to vests with vibrant colors and intricate details that create unique looks.
Katydid’s fun graphic prints make up comfy fitting tees and hoodies perfect for all ages. This brand also has sparkly embellishments on pieces like hats, tanks, tunics, and hair ties that add pizzazz to your look.
Live Oak Brand is a clothing company based in the South that boasts traditional southern style apparel. The brand features high-quality, yet affordable t-shirts, hoodies, and hats to provide comfortable Southern fashion looks. Live Oak is committed to designing clothing that honors the rich history of Southern culture by providing unique pieces inspired by its distinct spirit and lifestyle.
Over Under Clothing stands out for its exquisite collection of preppy Southern wear, including polo shirts, pants, and shorts crafted from luxurious materials such as flannel and Oxford cloth. With an eye for traditional and modern details — like single chest pockets — Over Under Clothing’s products combine comfort with masterful craftsmanship for timeless preppy styles.
Peach Love California infuses easy-to-wear Californian style into classic Southern classics with their signature collection of off-the-shoulder tops, rompers, and dresses. Peach Love California also pays special attention to silhouette elements for a flattering fit on all body types.
Puppie Love specializes in creating wholesome apparel pieces aimed at young kids between 2 and 8 years old. Puppie Love offers a wide range of t-shirts, denim jackets, and shorts decorated with whimsical motifs inspired by vintage toys & games from the ‘50s and ‘60s eras. Special emphasis is placed on providing maximum quality while ensuring affordability in order to bring the best value to parents when seeking children’s clothing.
Southern Creek offers stylish and timeless clothing items for both men and women. With classic pieces like denim and flannel shirts, skirts, and jackets in the mix, they provide a range of options that can be dressed up or down. The quality of the fabrics used is top-notch, making them well worth their price tag. Plus, they’re so fashionable that you won’t have a problem keeping up with trends without throwing away your entire wardrobe any time soon.
Southern Strut carries contemporary garments for those who take pride in their southern heritage. From casual tees featuring vintage designs to colorful bowties, this store has something to suit every style preference. And it’s not just clothing; they also offer bags, jewelry, and other accessory pieces that make perfect presents or add an extra special touch to any outfit.
Tried + True is an up-and-coming clothing brand with an emphasis on stylish pieces inspired by the south. They feature relaxed cuts made of comfortable materials including linen blends, soft cotton, washed chambray, and more—all perfect for warm weather months outdoors. Quality craftsmanship combined with thoughtful details makes these pieces unique finds that will remain in your closet for years to come.
Southern Style and Clothing Items
Southern Style is a classic way of dressing, found in the southern regions of the United States. It incorporates a timeless and sophisticated look that can be worn every day or for special occasions. Southern style often combines contemporary pieces with traditional and preppy elements for an effortless, casual look.
Coastal influences are also commonly incorporated, providing the wearer with an eye-catching look full of vibrant colors and prints.
Southern Style clothing items include lightweight blazers paired with distressed jeans, boat shoes, jean shorts, and buttoned-up shirts for men; and floral maxi dresses, floral patterned sundresses, white denim trousers, tan sandals, and off-the-shoulder tops for women.
Casual T-shirts featuring a variety of American logos or slogans are also commonly worn by both men and women looking to get the Southern-style vibe.
Southern style is most often featured in American clothing companies such as Lilly Pulitzer, Brooks Brothers, and Ralph Lauren. It can also be purchased via catalogs or at local stores that specialize in coastal fashion.
The goal of this effortless yet classic style is to create an array of exceptional clothing pieces that speak to their wearers’ personalities while still having a unified presence when worn together.
Southern Shirts and Button-Downs
Southern Shirts and Button-Downs are popular shirt styles that hail from the South, typically characterized by collars, collar buttons, and two or more sleeve lengths. Tailored to provide a classic, stylish look in any setting, Southern shirts often come with unique embroidery and detailing.
These shirts are also known for featuring a relaxed fit that hits at or below the hip. The Winston Windowpane Dress Shirt is one of the staple Southern shirt designs, with traditional button closures and french cuffs.
Other popular desk-ready shapes include dress shirts, blouses with ruffle sleeves, or Smythe Blazers. For an off-duty look, embroidered polo shirts have become increasingly popular over time.
Most Southern shirting comes in two main sleeve measurements – 37-38 SLEEVE” for regular-sized men and “49-51 SLEEVE” for larger guys – making sure everyone looks their best every day!
Southern Shorts
Southern Shorts are a popular brand of clothing, designed to keep you both stylish and comfortable. Their varied styles include tarpon, board, athletic and golf shorts. All of these are made from durable fabrics that can stand up to all conditions. With sizes from 37-38, you can find exactly the right fit for the season’s activities.
Tarpon Shorts are a staple for any beach wardrobe. Constructed from a lightweight and breathable fabric, they will provide extra comfort when you hit the waves. The unique material stretches with your body in whatever activities you’re participating in, allowing for maximum movement when needed. Plus, with a relaxed fit and adjustable waistband, Tarpon Shorts can flatter any shape or size!
For something more tailored, 37-38 SIZE board shorts offer superior comfort without compromising style. Crafted with four-way stretch fabric, they provide you with unlimited movement while remaining wrinkle-free all day long. With their signature print designs and an array of vibrant colors to choose from, there is a pair of board shorts everyone can enjoy!
Athletic shorts are perfect for those days when you need to tackle anything that comes your way. Designed specifically for running or exercising outside, these Southern apparel pieces feature moisture wicking fabrics to take away sweat while still giving protection against environmental factors such as sunburn or heat stroke. They are also cut to move along with your body so that you can get the most out of your exercise routine!
Lastly, if golf is your game then make sure to show off the best on the green with Southern brand golf clothes. Whether an individual piece or a complete set; these clothes have been expertly crafted for durability and performance over 18 holes.
They come equipped with UPF technology and anti-microbial treatments so no matter what weather conditions come up you’ll be able to stay cool and clear-headed throughout your game.
Southern T-Shirts
Southern T-shirts are iconic and fashionable pieces of clothing that represent the spirit and culture of the South. They come in a range of styles, from classic white t-shirts to colorful and patterned designs.
Whether printed with vintage logos, trends, art, and slogans or customized with text or images, these stylish garments show off your unique tastes and personality. Built T-shirt Bearsnack offers a selection of regular t-shirts as well as s/s seasonally updated options and custom t-shirt designs.
With a focus on quality materials and timeless designs, they provide a great base for creating personalized t-shirt designs that fill you with southern pride. Create thoughtful combinations of your favorite artwork, quotes, and images to spark conversations or just add flair to a simple look.
With endless possibilities for design options and endless potential to spread good vibes to everyone you encounter, Southern T-shirts are sure to be one of your fashion staples.
Southern Clothing Colors
Southern clothing colors reflect the region’s cultural heritage and climate, as well as personal preference. Generally speaking, clothes in the South often feature bold hues like red and orange, bright jewel tones such as turquoise and lavender, collegiate colors like navy and gray, or darker shades of brown and black.
Common accessory colors include white, khaki, and beige. Traditional Southern outfits tend to combine multiple colors together—plaids, stripes, and floral designs work particularly well for daywear or semi-formal events. Other popular choices are vivid patterned pieces like polka dots or gingham checks for a stylish but conservative look.
Southern Clothing Accessories
Southern clothing accessories are the additional items and pieces that complete a person’s outfit. These accessories usually consist of scarves, hats, jewelry, glasses, bags, tights, and other smaller pieces. Common accessories often represent recent trends and styles in fashion, while others may be more timeless and classic.
Additionally, some accessories specific to women include purses, headbands, and earrings. One of the most popular south-inspired accessory items includes eye-catching eyewear such as sunglasses or tinted lenses.
These can be used to tie an outfit together with unique patterns and colors that match a person’s individual style. Furthermore, these types of accessories are available from boutiques as well as online stores which enables shoppers to find unique pieces for their wardrobe that aren’t limited by distance or locality.
Ultimately, southern-inspired clothing accessories provide individuals with the opportunity to stand out amongst family and friends by sporting stylish supplementals to their overall attire.
Different Fabrics Used In Southern Clothing
Southern clothing typically consists of fabrics like cushy cotton, cotton cable, custom fabric, and fabric softener. These fabrics are known for their comfort, quality, and durability.
Cotton is the most popular choice in southern climates as it is both lightweight and breathable. Cotton cable has a unique texture and is often used in jackets and coats to provide extra warmth.
Custom fabric is available in assorted colors, textures, and patterns that can help your outfit stand out from the crowd. Fabric softeners offer an added layer of coziness to your clothing with a luxurious feel. High-quality gear made from fabrics like these can give you amazing looks without sacrificing on comfort.
Conclusion: Best Southern Clothing Brands
The Southern Shirt Company is one of the best southern clothing brands for those looking for preppy clothes with soft cotton and classic styling. This brand offers something for everyone, from basic button-downs to more contemporary styles.
For women, there are plenty of feminine yet preppy options available, with a range of colors and fits to choose from. There’s also a selection of barnyard outfits that hit the perfect balance between everyday style and American tradition.
Plus, their prices are very affordable, making it easy to stock up on stylish apparel without breaking the bank. Whether you’re looking for something subtle and professional or bright and festive, Southern Shirt Company has the perfect option to suit your needs.
Allan Wilson who in the offline world has an extensive background working in research, analyzing statistics, improving work processes, team leading, and implementing training to improve results and now thanks to more than 3 years dedicated to this site is now also a highly regarded researcher of brands.
Allan has a long history of developing brands online way back before blogging existed creating websites using HTML code in Notepad. Allan established brands in the Info Product Marketing arena such as infoproductmarketing, ebookresellerkit, reprintrightsmarketing, along with many other successful websites (and a few failures along the way). Allan has also authored numerous ebooks, owned and operated membership sites, created eLearning courses, and more.
