Aussie fashion has become increasingly popular over the years, with more and more designers and labels popping up. With so many amazing homegrown brands to choose from, it can be hard to know which ones are worth investing in.
From contemporary luxury labels to sustainable streetwear, there is something for every style and budget. Here is our guide to some of the best Australian clothing brands you should know about.
What are the best Australian Clothing Brands?
Ksubi is a cult brand from Sydney known for its edgy yet timeless pieces. They use high-quality materials like Italian denim and Japanese wool, offering a distinct take on modern streetwear for both men and women. Ksubi also collaborates with international collaborators such as MCM and Sasqatchfabrix creating unique capsule collections each season.
Gorman is an iconic Melbourne label renowned for vibrant prints and bold colors that pack a punch of fun into every piece. Their diverse range includes statement dresses, playful jumpsuits, knits, and even shoes – all with enough quirky charm to put any wardrobe into style overdrive! The brand also places an emphasis on sustainability, focusing its ethos on protecting the planet while producing quality garments.
Arnsdorf is another notable name in local fashion circles, providing thoughtful comfort that can transition seamlessly between seasons. Drawing inspiration from the natural Australian landscape each collection showcases effortless sophistication in hues of comfortable earthy neutrals. Arnsdorf offers year-round basics which have become staples of everyday wardrobes – from relaxed t-shirts to versatile jumpsuits and longline coats there will always be something timelessly chic for every occasion!
Third Form is a brand that reinvented basics with its signature minimalist look – think elevated casuals that are flattering on any figure type. Cool tones dominate Third Form’s collections which translate well into layered combos influenced by athleisure trends or as part of an evening ensemble by refinishing traditional tailoring through textural fabrics like linen jersey or soft cotton muslin!
Magali Pascal stands out among other contemporary labels designing modern pieces with vintage vibes of vintage-inspired silhouettes like wrap dresses to flared skirts enhancing femininity beautifully! Magali Pascal specializes in fine fabrics paying special attention when selecting lace collars or silk chiffon printing techniques maintaining an opulent approach overall!
Introduction to Australian Clothing Brands

Australian fashion brands have always been renowned for their unique style, intricate designs, and world-class craftsmanship that produce reliable, quality clothing. From the glamorous fashion editors at Vogue Australia to the many Aussie labels making their own mark in the international fashion scene, Australian fashion labels are an ever-evolving force in the industry today.
Built on sustainable principles and inspiring creativity, these labels are known for pushing boundaries and creating pieces with significant meaning. Some of the most notable Australian clothing brands include Alice McCall, Zimmermann, Easton Pearson, Odd Molly Fashion, RM Williams, and Bec & Bridge.
In addition to established label names, some of the most talented designers are starting out independently or under their eponymous labels such as Dion Lee and Kym Ellery. Taking risks on new designs helps keep a fresh perspective on fashion trends and concepts that might otherwise be overlooked.
For aspiring designers looking to make waves in the Australian fashion scene, inspiration can also be drawn from influential figures such as Toni Maticevski or Alex Perry – both of whom have had unprecedented success throughout their careers with collections that have made their mark domestically and globally.
It is undeniable that Australians bring a variety of experiences and perspectives to the table when it comes to clothing design – whether that’s innovating eco-friendly materials or producing vibrant colors – all of which make for captivating collections every season. With its growing influence among other countries around the world, ultimately Australia is becoming even more celebrated for being a ‘style incubator’ within the modern-day culture.
Timeless and Feminine Designs of Australian Clothing Brands

Timeless and feminine designs are quickly gaining popularity when it comes to Australian clothing brands. From chic street style to laidback island vibes, Aussie labels have been producing flattering, edgy yet subtly feminine pieces for the modern woman’s wardrobe.
Not only do these brands offer timeless styles that capture Australia’s relaxed lifestyle, they also feature unique combinations of color, prints, and details that make their items distinctive.
Camilla Freeman-Topper and her luxury beach brand Camilla were one of the first labels to create pieces with a global reach through her statement printed kaftans, dresses, and swimwear. Her ethos is to give women “a streamlined look, bringing out the inner goddess”. She draws inspiration from her travels, resulting in timeless signatures like the white shirt dress being purposefully and artfully fashioned as eveningwear.
Becky Cooper set up the label Bec + Bridge in 2003. With seven years of fashion experience beforehand, she fused her classic design training with modern trends to present contemporary items that remain stylish season after season. Pieces include cowl neck maxi dresses alongside Hawaiian shirts ‘perfectly partnering sophistication with laidback’.
Brighter contenders include Bridget Yorston’s Hansen & Gretel which takes bold primary shades then tones them down with natural fabrics — think faded blues or warm earthy greens — while Adrian Norris’ aesthetic fleshes out muted whites with blooming floral prints; these two brands have become synonymous with freshness summed up as quintessential summer dressing that’s easily endorsed by savvy trendsetters like Solange Knowles or Olsen twin Ashley Olsen who can appreciate classic design cut into extreme modernity.
Fashion icons such as Sarah-Jane Clarke started Sass & Bide, which sold their signature jean for $70 AUD within two weeks — modesty never seemed so chic — but throughout the years Sass & Bide remain famed for creating unique silhouettes vibrant enough to be recognized on any street corner in Australia!
So it’s clear why classic feminine designs are flourishing in an industry where personality is just as important as practicality; Australians are bringing worldwide attention through their resort looks directed at all age groups – clothes we’d want to live in forever!
Affordable Australian Fashion Brands
Affordable Australian fashion brands offer an array of styles at varying price points, allowing fashion lovers to stay apprised of the latest trends without needing to spend a fortune.
Aussie style is characterized by its relaxed vibes, sun-kissed tones, and laidback silhouettes that exude effortless charm and timeless style – something that many of Australia’s affordable fashion brands have perfected.
From Cool Change to Manning Cartell and Bless’ed Are The Meek to See Saw, there is no shortage of design-driven labels offering covetable pieces without breaking the bank. Whether you’re looking for an investment piece or a wardrobe refresh, from summer dresses to winter coats and everything in between, all are lovingly crafted with superior quality following stand-out designs and the utmost attention to detail. When it comes to affordable Australian designer labels the creative vision is mesmerizing!
Each label has its own unique approach to creating pieces that evoke a fresh future-facing take on everyday dressing with stylish ensembles that combine contemporary details alongside an eclectic mix of staple items – ensuring every look exudes chicness on any budget.
With each brand refining its technique year after year it’s easy to find your perfect look whether it be casual daywear or special occasion attire – one thing is for sure you won’t be able to resist shopping the beautiful range of affordable Australian designers!
Wardrobe Essentials and Staple Pieces
Wardrobe essentials and staple pieces refer to the must-have items of clothing that help to build the foundation of a fashion wardrobe. These key items are often classic styles that will transcend the changing seasons and trends. They form the backbone of any fashionable ensemble, making them timeless investment pieces that remain in style for many years.
Most wardrobe staples include crisp white shirts, neutral tone cardigans and jumpers, denim jeans, classic leather jackets, and tailored trousers or skirts. Footwear such as ankle boots, trainers, and chic pumps are also essential elements that help complete any outfit.
In Australia, there are a number of popular clothing brands renowned for their quality staples. Manning Cartell for example is favored for its feminine silhouettes created with luxurious fabrics such as silk velvet, jacquard, and brocade. Sass & Bide offers an iconic collection of premium denim along with eye-catching separates and statement occasion wear.
To add an element of street-style fashion, Barney Cools provides a selection of bold graphic prints, retro inspired sweaters, and urban leisurewear perfect for weekend activities. Christopher Esber produces sophisticated yet modern designs that feature cutouts, asymmetrical hemlines, and tailored shapes all crafted from luxurious fabrics like matte satin crepe, twill suiting ad drop cloth denim.
For easy basics such as classic tees and hoodies then look to Assembly Label which offers minimalist design but all with beautiful detailing.
Overall having these core items in your wardrobe will ensure you always have something stylish to wear no matter what the occasion might be!
Australian Fashion Brands for Work and Everyday Life
Australian fashion for work and everyday life has come a long way since its origins in the early 1980s when surfing culture was on the rise. With more and more Australians turning to dress in more relaxed clothing styles, local designers have taken advantage of that look and transformed it into something modern yet timeless.
There is a vast range of fashion pieces available to women looking to find the perfect look for their lifestyle, whether heading to work or simply dressing up for everyday life.
Lee Mathews is one of Australia’s leading clothing labels with a focus on luxurious natural fabrics and designer prints that flatter all body types. Their collections usually feature an array of occasionwear such as light dress designs, perfect for the office; elegant blouses; cool shorts; jeans and chinos; sophisticated jackets; stylish cardigans; gorgeous tunics; breezy sundresses; along with stylish accessories such as handbags and footwear.
Scanlan & Theodore offers classic ready-to-wear wardrobe staples for professional working women who want timeless style with a contemporary twist.
Pieces include tailored suiting sets or luxury pieces such as statement coats, perfectly tailored blazers, and trousers, definitely perfect for any type of meeting or presentation you may be attending during your busy schedule yet remaining comfortable enough to still be dressed up when going out with friends at night.
This label is much loved by many because they create clothes that remain relevant season after season while coordinating well together ensuring a complete wardrobe without having to buy too many individual pieces.
Australian Fashion Brands for Party and Summery Clothes
Australians have a unique style when it comes to fashion. They look for local designers that provide interesting summery pieces that are perfect for parties or other special occasions. These fashion brands provide perfect party looks as well as functional everyday wear. Here is a list of popular Australian fashion brands for party and summery clothes:
Maurie & Eve is a contemporary womenswear label from Sydney, Australia, designed to reflect the multidimensional lives of busy women. The brand’s collections are modern and refined, offering fresh takes on classic designs in luxurious textures and vibrant prints—perfect for making a lasting impression at any summer party.
Camilla Franks is another popular Australian fashion label that offers breezy dresses in endlessly whimsical prints and vibrant colors. From embroidered kaftans to maxi skirts, their signature styles make great statement pieces for fun evenings.
Edwina Forest has quickly become one of the most sought-after Aussie boutiques due to its playful approach towards contemporary silhouettes. From blooming slip dresses to elasticated jumpsuits ideal for ladies’ night out, the designer’s original pieces will certainly turn heads at any summer soirée.
For those aspiring to dress like Emily Ratajkowski, Selena Gomez, or Hailey Baldwin, Teale Talbot has them covered with impeccably tailored flowy dresses ideal for photo-friendly moments with friends at beach bars or afternoons spent brunching by the poolside.
The brand also designs luxurious beach caftans inspired by Dua Lipa’s ultra-chic Ibiza looks—making it the go-to destination for all who want to channel vacation vibes even if stuck indoors during the summer months!
Australian Fashion Brands for Footwear
Australian fashion brands have a reputation for being stylish, and unique with respect to their apparel, particularly shoes. Bared Footwear is an Australian shoemaker with the mission of designing vegan footwear that’s both stylish and comfortable.
Tony Bianco creates modern and minimalistic designs that exude style, while P.E Nation creates contemporary street-wear-inspired shoes combined with an urban edge.
Jnr Nation offers sustainable eco-friendly shoes at an affordable price point, whilst Double Rainbouu creates brightly colored footwear reminiscent of Summer celebrations and beach escapes in Australia.
All these brands offer a range of leather goods and designs that reflect the free spirit offered by Australia’s culture and creative talent.
These fashionable brands show that there is something exciting to explore when the highest levels of craftsmanship combine with a distinctive perspective to create products that feel personalized to each individual customer – just like Australian fashion should be!
Ethical and Sustainable Australian Clothing Brands
Ethical and sustainable Australian clothing brands are companies that prioritize humanity, animal welfare, and environmental sustainability in the production of their apparel. These companies ensure that all workers in their supply chain are treated fairly, materials used are sourced responsibly, chemicals and dyes adhere to global standards, water is conserved, emissions are minimized and waste is reduced.
Examples of ethical and sustainable clothing lines include Albus Lumen, which uses natural fabrics for its garments; P.E Nation which uses cotton from eco-friendly farms; Outland Denim which sources denim from GOTS certified farms; Nobody Denim which focuses on ethical sourcing from local suppliers; Agnone & Co., which works with sustainable fashion artisans.
Tasi Travels creates designs from natural fabrics such as linen and wool; Etiko Footwear which produces ethically made shoes using vegan leather substitutes and Etsy maker Sweet Marley’s Dress Shop which creates handcrafted clothing using organic cotton.
Ethical fashion also benefits people directly through fair wages and safe working conditions, investing in the local communities where it operates by providing employment opportunities. In addition to a clean conscience, buying ethically sourced clothes supports local economies while reducing the environmental impacts associated with traditional modes of production.
Australian Fashion Brands with Bold Prints and Colors
Australian fashion is all about being bold, embracing bright colors and unique prints. From the iconic streetwear style of Nikki Campbell to the seasonal designs of Sophie Coote, these designers, and labels make use of pulsating hues, dynamic patterns, and calming colors. Whether it’s a one-of-a-kind piece or a full wardrobe available for purchase, embracing Australian fashion means standing out from the crowd in any venue.
Nikki Campbell focuses on modern streetwear style with pops of color that can transition easily between daywear and evening looks. From patterned suits to rainbow leggings, her signature style is both daring and timeless. Nikki has been featured in outlets like Vogue Australia for her avant-garde aesthetic and game-changing designs.
Sophie Coote could rival any top European designer with her bold prints and daring silhouettes, but there’s something about her clever use of color that makes every woman look sophisticated no matter their body type. Her collections have graced runways both in Paris Fashion Week as well as London Fashion Week, making her one of Australia’s most recognized names across the world of fashion.
Both Nikki Campbell and Sophie Coote embody what makes Australian fashion so special: finding the perfect balance between edgy urban vibes while maintaining an air of sophistication that makes each outfit perfect for any occasion. Best Safari Clothing Brands
Whether you’re looking to stand out at a party or impress your co-workers in a professional setting, these two iconic labels are sure to deliver when it comes to making an entrance in bold prints and colors.
Online Clothing Stores and Boutiques
Online clothing stores and boutiques provide a wide selection of like-minded fashion items from a variety of international, Australian, and independent designers. Many offer a range of styles from casual to formalwear and from streetwear to luxury designer labels. The selection comes in all shapes, sizes, colors, designs, trends, prints, textures, and silhouettes.
Australian online stores such as Princess Polly, Emma Mulholland, and Michael Lo Sordo have become popular for the stylish garments they offer customers from around the world.
Refinery29 Australia is also an established boutique committed to offering unique pieces not found elsewhere. All these stores offer worldwide shipping options as well as tracked delivery within Australia.
Australian boutiques are plentiful too with many having opened their doors in recent years. These shops boast stylish collections made entirely in-house; eclectic lines that fuse together vintage culture with a more contemporary experience at affordable prices; and other highlights include exclusive limited-edition items made in collaboration with leading fashion influencers.
Most Australian online boutiques offer free express shipping while others provide various shipment times including express or standard delivery both nationally plus globally depending on your location.
For online shoppers interested in something special or looking for quality ready-to-wear apparel there’s definitely no better place than an online clothing store or boutique! With imaginative offerings tailored specifically for you alongside on trend collections featuring cutting-edge design, these retail platforms give fashion enthusiasts the chance to dress up (or down) as boldly or subtly as desired – so what are you waiting for?
Conclusion: Best Australian Clothing Brands
Conclusion: Australian clothing brands offer an array of stunning pieces that range from party dresses and short-sleeve shirts to timeless designs and trend pieces. Famous for their famous feminine style and easy-going lifestyle, Aussie designers have become staples in the fashion industry.
Bec and Bridge, founded by Heidi Middleton, have brought her personal style to life with instinctive design and ethical clothing. Best Hawaiian Clothing Brands
Representing the Australian beachside town culture with Blake Lively as its muse, these iconic brands bring a casual vibe to beauty with trends that will complete any capsule wardrobe. With a spectrum of price points and athletic performance, these are some of the biggest and best Aussie brands in the clothing industry.

Allan Wilson who in the offline world has an extensive background working in research, analyzing statistics, improving work processes, team leading, and implementing training to improve results and now thanks to more than 3 years dedicated to this site is now also a highly regarded researcher of brands.
Allan has a long history of developing brands online way back before blogging existed creating websites using HTML code in Notepad. Allan established brands in the Info Product Marketing arena such as infoproductmarketing, ebookresellerkit, reprintrightsmarketing, along with many other successful websites (and a few failures along the way). Allan has also authored numerous ebooks, owned and operated membership sites, created eLearning courses, and more.