What Is The Amika Brand Known For?
The Amika brand is known for creating high-quality hair care products without the use of harsh chemicals. Amika creates the most luxurious, performing hair care products that women and men can use to treat and prevent common hair issues in order to live their best and healthiest lives.
As a brand that inspires a head full of lovely, Amika strives to produce the most advanced hair care products and performance tools for stylists and home users. Whether you are a stylish rock star or simply a girl on the go, Amika has something for everyone.
Amika is a luxury haircare brand that gives customers what they want. In a world where everyone wants bigger and better results with the least amount of effort, Amika developed its innovative Hyper Amika hair technology, making it easier for stylists to achieve their most requested style quickly.
The founders believe that you shouldn’t have to choose between looking good and caring for your hair, so they work hard to create both innovative performance products and sensorial rituals that transform your hair into the best version of itself — and leave it looking as good as it feels.
Amika products are inspired by nature. Using the best of cutting-edge science with naturally derived ingredients, Amika has built a loyal community of hair product devotees.
Below I have listed some of Amika’s most popular products so you can see how good this brand is…
Amika Kure
The following Amika product has an excellent 75% of consumers rating it 5 out of 5 stars…
Amika The Kure Multi-task Hair Repair Treatment is a unique hair treatment that can be used in multiple ways to address dry, damaged, and unruly hair. The Kure is especially beneficial for color-treated and chemically processed hair.
The Amika The Kure Multi-task Hair Repair Treatment is a multi-purpose treatment that works to make hair look and feel healthy, smooth, shiny and soft for both men and women. It is the perfect family of products for any hair type, making it an iconic brand known for their innovative hair care products that are proven to work.
This lightweight treatment uses keratin and hydrolyzed proteins to strengthen each strand, repair the cuticle and restore your locks to their healthy former glory. It will leave your hair healthy with added shine…
Amika The Kure Multi-task Hair Repair Treatment
Amika The Kure hair repair treatment acts as a deep-conditioning mask while you shower, restructuring and reintroducing essential amino acids to your hair. It will leave you with silky and smooth locks, no matter how long or short your hair is.
- If your hair needs intense TLC, then look no further than Kure.
- Amika has created a multi-task hair repair treatment that addresses any issues you may have.
- This is the only product you will need to create healthier and more silky smooth strands from root to tip, it’s that good!
- Kure for damaged hair, Kure for dull hair, Kure for frizzy hair each one tackles problems with their own blend of vitamins and proteins to absorb deep into the cuticle and seal in moisture.
- Kure is an exceptional multitasking miracle product.
- It washes, repairs, and protects hair from heat styling damage while also working as a moisturizer for dry, damaged, or color-treated hair.
- This groundbreaking formula features rare earth elements, proven to be supernaturals in the treatment of hair.
- Amika Kure builds the strongest bonds that allow hair to maintain its natural elasticity and moisture.
- Hair becomes stronger and healthier with each use!
- This ends the daily battle with your hair.
Amika Soulfood Nourishing Mask
The following Amika product has an AMAZING 82% of consumers rating it 5 out of 5 stars and has earned Amazon Choice status…
Amika’s Soulfood nourishing hair mask is a deep conditioning treatment that intensely moisturizes, softens, repairs, and restores dry, damaged, or over-processed hair with essential Soulfood nutrients of natural oils, vitamins & protein that are found in pure aloe vera juice. Amika’s Soulfood nourishing hair masks harness the power of genuine coconut and argan oil to deeply hydrate and repair damaged hair by reducing dryness and porosity for shinier, healthier hair.
Transition your hair from lifeless to radiant with Amika Soulfood Nourishing Mask. Your hair will appear softer, smoother and more manageable with a healthy glow and no signs of damage.
Helping you achieve the perfect look for any occasion, Amika Soulfood Nourishing Mask will have you looking amazing and feeling great every day…
Amika Soulfood Nourishing Mask
Unique blend of proteins, amino acids, minerals and vitamins infuses hair with nourishment leaving it more hydrated to protect color treated hair from UV rays while reducing breakage and split ends.
- Amika Soulfood nourishing mask enhances and intensifies hair color for your fresh and fun summer look.
- Our organic active ingredients smooth the strip of the hair cuticle and repair the inside where frizzing and drying occurs.
- Protect with a heat-protection spray before styling for added smoothness, shine, and protection from heat styling tools.
- The Amika Soulfood line has become a go-to for the everyday hair care needs of women who want a product that really works.
- Amika’s Soulfood Nourishing Mask is a life-changing hair treatment that feeds your mane with nature’s best nutrients and essential oils.
- This natural blend of nourishment will help rejuvenate your mane from the inside out, leaving it healthier and stronger than ever before.
Amika Bust Your Brass
The following Amika product has an excellent 71% of consumers rating it 5 out of 5 stars…
Achieve a burst of cool blonde, purple intense color with the Bust Your Brass Cool Blonde Purple Intense Repair Hair Mask. Manufactured by Amika, this product comes in an elegant tube. The hair mask’s formula works to help hydrate and deeply nourish your locks while providing luminous shine and purifying your hair.
Bust your brass is a versatile leave-in repair treatment that has been specially formulated to treat all hair types. It helps to restore moisture and tone down brassiness. Formulated with purpose proven bond cure technology, it works by breaking the bond between hair and the brass molecules at the surface.
It also contains quinoa protein to help strengthen and protect colored hair + Ultra-violet pigments to restore your shade. Bonds are broken so you can reap the rewards of having color-saturated hair. Applications are likely to leave you with healthy-looking hair that has a radiant shine…
Bust Your Brass Cool Blonde Purple Intense Repair Hair Mask
The perfect luxurious hair mask for dull, damaged blonde hair. This innovative solution contains a polymer for bond cure technology to gently repair each strand’s surface, intensely restoring moisture and shine without stripping away natural oils.
- The ultra-violet pigments help to tone + enhance light reflection, minimizing brassiness and bringing your blonde back to life.
- Bust your brass and get the cool blonde you want with this ultra-hydrating hair mask.
- Use it every time to nourish your hair from roots to ends, or apply as needed when you need a dose of shine and repair.
- This multitasking formula has bond-cure technology, which penetrates deep into the cortex for maximum hydration.
- Its quinoa protein creates strength that lasts with each use.
- From salon-quality to daily use at home, this is the no-nonsense hair mask that will have you platinum before you know it.
- A rich, hydrating formula packed with ultra-purple pigments tones and repairs blonde hair leaving it soft, shiny, and full of vitality.
Amika Perk Up Dry Shampoo
The following Amika product has an AMAZING 82% of consumers rating it 5 out of 5 stars and has earned Amazon Choice status…
Amika Perk Up Dry Shampoo instantly refreshes hair and gives it a fresh, clean feeling without water. This weightless spray absorbs oils and odors for an instant refresh between washes. It is formulated with comb-friendly agents that leave hair touchably soft and fluffy.
With its revolutionary formula, Amika Perk Up Dry Shampoo keeps fine hair looking perfectly styled and full of natural body for days, even between washings. Completely eliminates oily roots without water or rinsing. This dry shampoo absorbs excess oil, leaving hair fresh and clean with a touchable texture.
If you find yourself in a hurry with not enough time to wash your hair, this dry shampoo will fix you up and get you on your way…
Amika Perk Up Dry Shampoo
Give your hair a boost with Amika Perk Up Dry Shampoo. This must-have product is infused with coffee and other natural oils to revitalize hair, eliminating greasy build up and impurities, leaving your hair looking voluminous and full of life.
- Blended with natural rice starch for a bare-looking finish, this dry shampoo gives fine, flat hair that salon-fresh look and feel.
- Amika Perk Up Dry Shampoo measures up to traditional shampoo and flat irons while eliminating the need for multiple steps leaving your hair looking naturally soft and full of volume.
- Not only does it absorb oil and grease and remove dirt without using water, but it leaves your scalp feeling fresh and nourished.
- It also keeps your hair smelling clean all day long.
Amika Flash Instant Shine Mask
The following Amika product has an excellent 72% of consumers rating it 5 out of 5 stars and has earned Amazon Choice status…
Go from dull to dazzling in minutes! Amika Flash Instant Shine Mask delivers long-lasting, glossy, frizz-free hair in as little as 15 minutes. The innovative formula uses cutting-edge technology to deliver salon-quality shine and smoothness with the perfect combination of proteins, ceramides, and botanicals. Infused with vitamin B6 and Panthenol to enhance the shine boost for healthy hair.
Giving you an extra long-lasting shine, this knock out mask gives hair the extra shine it deserves while the epidermal reparing ingredients help to repair damage and leave hair softer and smoother. The result is incredible glossy locks that look like you’ve just stepped out of a salon.
Simply apply a generous amount of mask and allow to soak into strands for 10 minutes before rinsing away…
Amika Flash Instant Shine Mask
Amika’s Flash Instant Shine Mask is your secret weapon for polished hair. This smooth formula is enriched with the finest ingredients and infused with Argan Oil and Keratin, to naturally repair, hydrate and seal hair’s cuticle for frizz-free radiance. The results are incredibly shiny, healthy-looking locks.
- Get that showroom shine fast.
- Amika Flash is a shine-boosting, conditioning treatment mask infused with Vitamin PP to bring out the shine and natural beauty in hair while nourishing and softening it.
- Effective on both wet and dry hair, Amika Flash is formulated to cleanse, condition, moisturize and strengthen hair fiber from within – leaving it soft, shiny, and polished.
- Leave dull and lifeless hair behind with Amika’s Flash Shine Instant Shine Mask.
- This salon-quality shine treatment delivers results that are immediate and last for days.
- The non-greasy formula has a frizz-reducing effect and works to bond split ends for optimum smoothness.
- With unique UVA/UVB ray protection, this mask penetrates deep into the cells to rejuvenate and regenerate the condition of your hair, restoring its shine like never before.
- Infused with natural ingredients such as kelp extract and smoothing tamanu oil, Flash creates a glossy shine by sealing split-ends, minimizing frizz, and protecting hair from environmental damage using a bridge between the cuticle and cortex.
Amika Detangler
The following Amika product has an AMAZING 83% of consumers rating it 5 out of 5 stars…
Dry or wet hair can be easily styled with the invisible hold of Amika The Wizard Detangling Primer. Powerful and effective on all hair types, this thick, moisturizing cream allows for smooth styling and detangling without stiffness or stickiness.
Amika The Wizard Detangling Primer is a uniquely formulated styling primer for women and men with curly, wavy, or thick and textured, unruly hair that can’t be tamed. Created to revive hair that has been over-processed, this styling primer can be used to prep hair before washing or drying, which will dramatically reduce frizz and promote elasticity.
A lightweight, no-rinse hair primer that detangles and softens hair before styling. Designed to be used on damp hair, Amika’s Wizard Detangling Primer instantly powers through tangles for smooth styling without the need to rinse…
Amika The Wizard Detangling Primer
Amika’s Wizard Detangling Primer is a conditioner, detangler and heat protectant in one. The lightweight formula helps detangle wet or dry hair while preparing it for styling with heat. The unique silicone polymer and cationic polymer mixture that coats strands and leaves hair smooth, shiny, soft to the touch and manageable.
- Whether you’re a stylist or just enjoy doing your own hair, Amika’s Wizard Detangling Primer will make the job go faster.
- It’s not a spray-on detangler but a primer that you apply when hair is dry.
- It detangles better than any other product I’ve used.
- Tangles are no match for Amika The Wizard.
- This detangling primer worked in seconds to create a barrier-free, tangle-free surface on my hair.
- It was easy to apply and left my hair feeling soft but not weighed down.
Amika Undone Texture Spray
The following Amika product has an excellent 74% of consumers rating it 5 out of 5 stars and has earned Amazon Choice status…
Amika’s Un.done Volume and Texture Spray is a can’t-live-without styling tool for all hair lengths, textures, and types, including color-treated hair. The naturally derived formula gives fine hair lift and volume, boosts the body of medium hair, tames frizz on curly hair, and finishes out thick hair without stickiness or crunch.
Amika Un.done Volume & Texture Spray is an ultra-lightweight texturizing spray that gives hair supremely gorgeous texture, movement, and hold without compromising softness or shine.
The spray contains volumizing sea sponge powder extracted from brown algae. And with an energizing blend of peppermint and rosemary essential oils, it smells like a walk on the West coast…
Amika Un.done Volume & Texture Spray
Smart enough to know she needs volume, but cool enough no to change her DNA, Un.done Volume & Texture Spray is that protective force field Amika women need to create and restore beautiful, healthy hair. It’s a game-changer of a product for all hair types.
- Intended for daily use between washes, Un.done Volume and Texture delivers flexible hold with no sticky residue.
- With a texturizing formula that gives the appearance of tousled waves and undone volume, this heat-activated spray is ideal for flat hair, loose beach waves, or air-dried styles.
- This innovative spray carries an extra bit of weight to work with all hair types to create a variety of unruly effects.
- The Un.Done Volume and Texture Spray adds weightless texture and volume to any hairstyle.
- And with its touchable hold factor, it brings out your style with a light touch of the spray.
- It gives hair body and movement with a lustrous finish.
- Un.done is lightweight and helps protect against humidity to maintain the style, but defines with a weightless feel.
Amika Straightening Brush
The following Amika product has a good 65% of consumers rating it 5 out of 5 stars and has earned Amazon Choice status…
Introducing the Amika Polished Perfection Straightening Brush. Now you can style your hair in a snap! This innovative straightening brush uses far-infrared heat to instantly smooth your hair while reducing static, frizz, and drying time.
The Amika Polished Perfection Straightening Brush is dual-voltage, ergonomically curved so it fits perfectly in your hand, and allows you to protect your cuticles and wrap around them for a smooth heat-free styling experience.
Tame your frizz, boost shine and get the perfect blow out with Amika’s Polished Perfection Straightening Brush…
Amika Polished Perfection Straightening Brush
The Amika Polished Perfection Straightening Brush features natural rubber bristles and ceramic tourmaline technology that delivers long lasting, smooth, straight hair. The brush’s ergonomically designed handle with anti-slip grip is comfortable to hold and its heat resistant base and hanging loop allow for easy storage.
- The Amika Polished Perfection Straightening Brush is a revolutionary hairstyling tool specifically designed for today’s busy women who want to spend less time in the bathroom and more time doing what they love.
- The brush’s unique design uses an anti-static ceramic coated plate and far-infrared technology which is effective in reducing frizz and locking in your style all day.
- This brush guarantees you sleek, straight hair at your convenience!
- It also helps reduce static, breakage, and damage with its anti-fade effect.
- You’ll just love styling your hair again with the Amika Polished Perfection Straightening Brush.
- This unique ceramic brush features static-free bristles that flow through hair effortlessly, polishing and smoothing for a sleek, straight style you’ll love.
Amika Curling Iron
The following Amika product has an excellent 78% of consumers rating it 5 out of 5 stars…
For women with unruly waves and curls, Amika The Autopilot 3-in-1 Rotating Curling Iron delivers a long-lasting salon cone look in the comfort of your own home. Plus, its Tourmaline Ceramic technology emits negative ions to help prevent damage to hair and scalp.
Enjoy gorgeous hair with the Amika The Autopilot curling iron. It’s a 3-in-1 hair tool that allows you to create curled, beachy waves, or pin-straight strands with ease. Featuring an adjustable 3-position canopy that lets you change from left, center, and right to allow you to create the perfect look for whatever you’re wearing.
The Autopilot from Amika was designed for fashion-forward ladies to achieve that salon look at a moment’s notice. Twist, flick, and auto-rotate curling irons allow you to create glamorous waves, loose curls, and full curls with ease…
Amika Amika The Autopilot 3-in-1 Rotating Curling Iron
The Amika 3-in-1 rotating curling iron is the first styling tool to facilitate effortless, concentric, and vertical curls. The three interchangeable barrels are specifically designed to create various curl types.
- The unique barrel design maximizes curl uniformity while the 100% ceramic barrel provides healthy styling with zero damage or thermal stress on the hair.
- The Autopilot Rotating Curling Iron allows you to switch from a curling iron to a wand in just a few seconds – and get the look you want for any occasion.
- The innovative two-way button feature makes it super easy to change heat settings, create curls or waves, or use the smallest Iron as a styling tool for your hair.
- This 3-in-1 tool is perfect for anyone with shorter hair who wants to be able to create a variety of looks easily.
- Each position allows you to achieve different curls to fit your mood or style.
Amika The Confidante Moisture Maintenance Styler
The following Amika product has an AMAZING 86% of consumers rating it 5 out of 5 stars and has earned Amazon Chocie status…
If you’re looking for a professional-grade curling iron that lets you conquer even the wildest hairstyles with ease, this is it. Infrared Light Beam technology enables one-pass-perfect styles that stay smoother longer. Plus, pearl ceramic technology enhances shine and smoothness while protecting hair from damage.
The Amika Confidante moisture maintenance styler is the first multi-tasking hair styler to give you maximum heat and moisture. Using infrared light beams, our advanced Confidante Styler penetrates deeper into the hair’s cortex to maintain shine and moisture. You can create sleek, straight looks that last longer with less frizz.
Or use the rounded ceramic barrel for gorgeous curls and waves. Plus, the protective glove helps your hand glide through even thick hair effortlessly…
Amika The Confidante Moisture Maintenance Styler
The Confidante Moisture Maintenance Styler combines high heat with infrared technology to help protect against humidity and blow drying damage. The result is smooth, silky, lustrous styles with fewer split ends.
- The perfect tool for creating shiny, frizz-free styles that feel smooth and last longer.
- The Confidante Moisture Maintenance Styler features a unique infrared light and a ceramic heating element that emits more heat – penetrating deeper into the hair’s core to lock out frizz.
- A variety of settings allow you to customize your style and go from straight to curly in just one pass.
- Tame wavy and curly hair without frizz, while boosting shine and moisture, with this infusion of infrared heat.
- After just one pass your dry hair is detangled, shiny, and smooth.
- Hair looks healthy with a silky touch that lasts until the next wash.
- The Confidante Moisture Maintenance Styler is designed to deliver all-day straight hair with perfect results, every time.
- Infrared heat and negative ions work in harmony for a smooth, frizz-free style that lasts.
In summary, Amika is a beauty brand designed for modern girls. We live in a multi-faceted world of unique tastes and we want to play with all kinds of fashion colors. Amika believes that beauty is personal, and they make sure you look your very best – whether it be in school, at work, or on the streets.
Their products are pretty and nice, but don’t let that fool you – because they are tough too! The Amika attitude is reflected in our edgy products with names like Big Sexy.
You may also be interested in… Is NuMe A Good Brand? (Hair Styling Tools & Haircare Brand) and Is Caudalie A Good Brand? (Caudalie Skincare )

Allan Wilson who in the offline world has an extensive background working in research, analyzing statistics, improving work processes, team leading, and implementing training to improve results and now thanks to more than 3 years dedicated to this site is now also a highly regarded researcher of brands.
Allan has a long history of developing brands online way back before blogging existed creating websites using HTML code in Notepad. Allan established brands in the Info Product Marketing arena such as infoproductmarketing, ebookresellerkit, reprintrightsmarketing, along with many other successful websites (and a few failures along the way). Allan has also authored numerous ebooks, owned and operated membership sites, created eLearning courses, and more.